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Mitchell & Brown has furthered its strategic opportunity for TV retailers to compete with brands across the market with an expansion to its CU smart TV range with built-in Freesat.
Bolton, UK – September 24th, 2024, Mitchell & Brown, the UK’s favourite domestic TV brand, has extended its popular CU range of smart televisions, with a range of smaller screen sizes. Now available in 32", 43", 50", and 55" screens to complete the range that launched with 60”, 65”, 75” and 85” earlier this summer, the CU range offers Freeview and Freesat built-in and the advanced Web OS smart TV operating system.
This expansion presents an excellent opportunity for retailers to provide customers with high-quality, feature-packed smart TVs, backed by the Mitchell & Brown brand name and a two-year guarantee, with a cutting edge operating system and Freesat as standard.
The new CU models are designed to meet the needs of consumers who don’t want to compromise on picture quality or ease of use but demand high-end features like WebOS and satellite connectivity without the need for a separate satellite box. By extending the range to include these additional screen sizes, Mitchell & Brown continues to deliver on its promise of combining top-specification, competitively priced smart TVs with the reliability and customer service that the brand is renowned for.
"This expansion of our CU range represents a significant opportunity for retailers to enhance their product offerings with high-quality smart TVs that are feature-rich yet competitively priced," said Dan Brown, Operations Director at Mitchell & Brown. "We have built the Mitchell & Brown brand on premium TVs with a seven-year warranty as standard but understand the need for retailers to offer TVs across a broad price spectrum to compete at every level. The now complete CU range is ideal for consumers looking for superior value without sacrificing the features or performance that they expect from Mitchell & Brown.”
A key feature of the CU range is the inclusion of the WebOS smart TV operating system, the same platform found in premium models from industry leaders like LG. This intuitive and robust system allows users to easily access their favourite streaming services, including Netflix, Amazon Prime, Disney+, and BBC iPlayer, directly from their TV. With built-in Wi-Fi and multiple connectivity options, these TVs offer a seamless and versatile entertainment experience that appeals to a wide audience.
The entire CU range also offers Freesat built-in as standard, offering consumers looking for satellite broadcast TV a simple, integrated solution. A minimum of 3 HDMI connections, 2 USB ports and audio output for soundbars are standard across the range, ensuring there is no compromise on flexibility.
“With the addition of these new screen sizes, our retailers are now equipped to offer a broader range of options to their customers, catering to various room sizes and viewing preferences,” adds Dan. “Whether it’s a compact 32" model for a bedroom or a larger 55" screen for a living room, the CU range provides an ideal solution for every space and budget.”
For more information please contact:
Richard Stevenson
Technical & B2B PR / Quick Brown Fox
+44 (0) 7974 926157
Ends
Founded in 1996 by Jim Brown and his sons Matthew and Daniel, the TVD Group started from humble beginnings in a shop in Leigh and has now become a leading UK provider in audio visual solutions. Putting the customer at the heart of everything it does and offering unrivalled service and quality products has acted as a catalyst for growth, which has seen the group go from strength to strength.
In 2016, to celebrate the brand's 20th anniversary and pay tribute to their late father, the two brothers decided to develop their very own exclusive TV brand, names 'Mitchell & Brown' using their father's surname and Jim's mother's maiden name.
Built by Europe’s largest TV manufacturer, who design and manufacture TV’s for almost every major brand around the world, each television undergoes rigorous control processes and testing.
Mitchell & Brown TV sets come in various sizes, including LED TVs from 20” to 75” with build in features such as Freeview Play, Smart TV apps, 4K UHD, WIFI, Hotel Mode and DVD Combi.
The Mitchell & Brown TV range comes with an industry-leading 7-year warranty, so its products have a reputation for client satisfaction and reliability.