Assist Security Group Appoints Jim McFedries as Chief Business Development Officer

Assist Security Group (ASG) has announced the appointment of Jim McFedries as Chief Business Development Officer. In this strategic role, McFedries will drive business growth and expand ASG's client portfolio across key sectors including retail, healthcare, and property management.

McFedries brings over three decades of security industry expertise to ASG, with significant experience in both corporate security leadership and commercial security services. His appointment reinforces ASG's commitment to delivering innovative, client-focused security solutions.

"We're delighted to welcome Jim to the ASG leadership team," said Troy Hewitt, CEO of ASG. "His extensive experience in both corporate security and commercial security services gives him a unique perspective on client needs. Jim's proven track record in developing strong client relationships and his deep industry knowledge will be invaluable as we continue to grow."

In his new role, McFedries will focus on raising ASG's industry profile, developing the company's product and service offerings, and expanding its client base with a collaborative approach focused on delivering cost-effective, risk-based security that creates genuine value for clients.

Before joining ASG, McFedries served for five years at Argenbright Security Europe Limited (ASEL), where he held several leadership positions, including Group Operations Director, before taking on the role of Sales and Accounts Director.

McFedries also brings substantial retail security expertise, having spent 11 years as Head of Profit Protection & Security at Scotmid Co-operative, where he was responsible for the organisation's security and loss prevention strategy. His earlier career included various regional security and loss prevention roles within the retail sector.

"I'm excited to join ASG at such a key time in the company's development," said McFedries. "The business has great potential, with exceptional people and a solid reputation for quality service delivery. I look forward to building on these foundations by highlighting our expertise and developing solutions that address our clients' evolving needs."

About Assist Security Group

Assist Security Group (ASG) is a UK security solutions provider with over 30 years of experience securing a wide range of commercial clients across multiple industries. Key sectors include luxury hotels and retailers, corporate headquarters and managing agents, entertainment venues and events, hospitals and businesses requiring bespoke security training. ASG's service offering includes physical security, risk advisory services, close protection, and intelligence-led security solutions.

Contact: Natalia Draghici, Business Development Manager: info@assistsecurity.co.uk Tel: 020 8546 6670 https://assistsecurity.co.uk

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GENERAL SERVICES PROFILE

Assist Security Group (ASG) is a leading provider of bespoke security solutions across a range of industries including luxury hotels and retail, estate management and corporate offices, tourist entertainment and event management, hospital facilities, and security training. With over 30 years of experience delivering protection and support, ASG takes a consultative approach to understand each client's unique needs and situational risks.

ASG's mission is to provide best-in-class, tailored services led by experts in each division. Aligned with its 6-Point Framework of Protection, Prevention, Presentation, Planning, People and Partnership, ASG develops strategies that protect clients' people and assets, striving to meet and exceed expectations.

Whether providing on-site security personnel, close protection services, corporate intelligence or CCTV monitoring, ASG brings together the right people and leading technologies. The focus is on building trusted partnerships, mitigating risks, and enabling clients to operate securely and successfully.

From boutique retail stores to large-scale events, hospitals to luxury hotels, ASG has become a preferred security partner by blending operational excellence with a personable, collaborative approach. With expertise across specialised divisions, ASG’s solutions are carefully designed to match each client's brand, culture and objectives.