Tower introduce latest cookware innovations for seamless professional cooking

The UK’s fastest growing SDA & housewares brand are making mealtimes simple with four high-quality cookware collections

Tower, the UK’s leading SDA and housewares brand, has announced the latest additions to their cookware collections, with a focus on intelligent design and high-quality results. 

Cooking trends over the last couple of years have seen the number of people purchasing cookware products dramatically increase, as consumers are now spending more time in the kitchen. Creating delicious, flavoursome meals requires high quality cookware, and the latest collections from Tower offer a more complete cooking experience.

There are four new compelling ranges from Tower that cater to every consumer demographic. Cerastone Pro allows consumers to enjoy professional quality cooking in the comfort of their own home, whilst Diamo offers an elegant collection that combines a unique design & great cooking results to create eye-catching cookware.

The ever-popular SmartStart collection has a new range that seeks to save time and energy in the kitchen, whilst enhancing the cooking experience for the consumer. Finally, the Precision Die Cast range is an expansion of the existing Precision range, offering high quality products that take all the hard work out of cooking.

Introducing Cerastone Pro

Cerastone Pro takes the Tower cookware collection to the next level as a high-quality upgrade on the best-selling Cerastone cooking selection. Complete with a 4-layer non-stick coating that is 15x stronger than standard non-stick coatings, minimal oil is required for delicious healthy meals, and it also makes the pans easy to clean. The non-stick coating is strong enough for metal utensils to be used without damaging the pan, whilst a 25-year guarantee ensures that the pans are designed for longevity.

The innovative, energy efficient Inducto™ base ensures every pan in the Cerastone Pro range heats up 25% faster so you can start cooking in no time – perfect for busy lives! The Inducto™ base encourages thorough cooking with no heat spots, and can be used on any hob type, including induction hobs. The robust ultra-tough forged aluminium body ensures the pans are durable and will last the test of time. Serving has never been simpler either as Cerastone Pro pans are constructed with near vertical sides, offering easy pouring onto plates and bowls. Premium riveted steel handles offer comfort and stability when moving the pans from hob to worktop, whilst they are oven safe up to 220C for full cooking versatility.

Beautiful Diamo Collection

The Diamo collection brings elegance to the kitchen, with a Black Diamond infused ceramic non-stick coating that is 7x stronger than traditional non-stick coatings. What really makes Diamo stand out from the crowd is the unique shimmering finish that draws the eye to brighten up & enhance any kitchen. Furthermore, the unique embossed design elevates food out of oil and cooking juices, ensuring thorough and even cooking without any hot spots.  

A heavy-gauge, long-lasting aluminium body is perfect for easy temperature adjustment and more efficient cooking results, with a bonded steel base for rapid heat-up. This ensures greater cooking versatility as it can be used on any hob type and is oven safe up to 170C, thus giving consumers more options in the kitchen.

All Diamo products (except the handles and knobs) and packaging are 100% recyclable for a reduced environmental impact whilst the Black Diamond infused ceramic coating is free from PFAS, PFOA, PTFE, Lead and Cadmium for toxin-free cooking.

Elevate your cooking with SmartStart

The SmartStart range launched in early 2023 with innovative red tick technology that takes the guesswork out of cooking and saves time & energy in the kitchen. Due to the popularity of SmartStart, Tower have added the Ultra Forged range to the collection, with the aim of helping consumers to take their cooking experience to the next level.

Ultra Forged frying pans come with the same red tick technology as the rest of the collection, when the tick changes to a dark red the pan has reached its optimum temperature for cooking and activated the non-stick coating. The Aeroglide™ Ultra non-stick coating is 15 times stronger than standard non-stick and is safe to use with metal utensils. The frying pans are able to be used in the oven up to 220°C, making the pans super versatile as a result, whilst the 10-year guarantee highlights how much faith the company has in the products lasting the test of time. The Ultra Forged pans also come with the new Tower Inducto™ technology, heating up the pan 25% faster and with no hot spots.

Cooking with Precision

Building on the success of the existing Precision collection, Tower have created a range of die cast casserole dishes that make cooking effortless. Utilising nano-crate technology to create small craters for oil to sit and ensure it is spread evenly, budding cooks can create delicious flavoursome meals with ease. Combined with a Black Diamond stone reinforced superior coating for easy food release and simple cleaning, the Precision range takes all the hard work out of cooking.

Precision Die Cast pans are also designed with easy manoeuvrability in mind, offering all the benefits of cast iron cookware but are lightweight and easy to manoeuvre from the hob to the counter or table for simple serving. This is especially helpful for consumers who might struggle with the weight of traditional cast iron, so they can still experience high quality cooking with minimal effort required.

Specialised self-basting lids are designed to lock in moisture and keep food tender and succulent, ideal for creating hearty casseroles or delicious one pot meals. Every pan and dish in the collection is expertly crafted from die cast aluminium for durability, with rapid heat-up and even heat distribution thanks to the bonded steel base, which ensures it can be used on any hob type and in the oven for great cooking versatility. They are also dishwasher safe, ensuring cooking is fuss free from start to finish.

Precision’s Die Cast pans come with a 25-year guarantee, ensuring consumers can enjoy high-quality cooking for longer, safe in the knowledge that the pans are built to last.

All four of these fascinating cookware collections can be ordered directly from the RKW website. For more updates on the latest developments on Tower’s cookware ranges, keep an eye on RKW’s website and social media channels or email sales@rkwltd.com.

Ends

Editors notes

RKW is the trading division of Sutton Venture Group established in 1989. The family business employs over 500 staff through its offices in the UK, Hong Kong, India and China. The company designs, manufactures and distributes small domestic appliances and housewares for its owned and licensed brands which include Black and Decker, Morphy Richards, Tower and Swan along with distributing leading brands such as Breville, Lavazza, Smeg and Russell Hobbs.