Brass is the most sought after finish for 2024 bathrooms

Consumer interest in brass bathroom fittings reaches all-time high

Consumer interest in brass bathroom fittings is soaring, according to new research from UK Radiators.

Using data from Google, UK Radiators found searches for the term ‘brass radiator’ recently peaked at its highest point ever. Currently, searches are up 28 points from February 2023.

Data from Pinterest also shows searches for brass fixtures and fittings, especially for bathrooms, are trending at an all-time high.

Rob Nezard, Managing Director of UK Radiators, said: “Brass adds a touch of warmth, both literally and figuratively and I think homeowners are going to start embracing this more and more. 

“The metal can elevate a space, adding instant vintage charm or modern sophistication depending on the setting.”

The news come as UK Radiators launches a range of brass radiators. The Brass Crossmoor collection is available in two finishes, polished and brushed, and a wealth of sizes.

Rob added: “Unlike clinical white or more industrial blacks and greys, a brass radiator will add a gentleness to living spaces.”

The recent trend towards brass in home decor is thought to be connected to a larger movement in interior design that embraces eclecticism and maximalism, celebrating individual tastes and cozy environments.

The variety of finishes available in brass, such as brushed and satin, and even unlacquered options that develop a unique patina over time, have been contributing to its popularity.

UK Radiators’ range of Brass Crossmoors include thermostatic radiators, smart radiators and standard. They are available in a wealth of sizes and prices start from £150. The range is available now from ukradiators.com

UK Radiators carried out the research using the Google Trends platform, which takes into account over 3.5 billion searches a day. 

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