The 7-Year TV Warranty Nobody Else Dares to Offer

Most TV brands promise performance or low cost. Mitchell & Brown adds commitment, longevity and outstanding customer service with it’s an unmatched 7-year guarantee.

Bolton, UK – May 27, 2025 – Mitchell & Brown, the British TV brand, continues to set the bar in customer confidence across the TV market with its 7-year warranty across its major TV ranges. The move bucks the UK TV market trend for 2-year guarantees and expensive extended warranty options or 5-year guarantees on top-spec TVs at best.

“As the only TV brand offering a 7-year guarantee as standard, our warranty is about more than just protecting our customers’ purchases, it’s about standing behind the quality we put into every TV,” said Dan Brown, Operations Director at Mitchell & Brown. “We believe in our products, and we’re proud to offer a level of commitment that no one else dares to match.”

While a number of TV manufactures previously offered 5-year warranties as standard, the drive-down in retail prices of TVs across the market in recent years forced large corporations to pull back to 2-years warranties to reduce the cost in repair and replacement. With various consumer reports and independent warranty providers suggesting, on average across all brands, there is up to a 10% chance of an LCD TV going wrong in its first five years, reducing the warranty period can result in a large cost-saving to big brands.

With a near 30-year history in the UK electrical industry, Mitchell & Brown’s owner brand, Bolton-based TVD Group, is a smaller and more dynamic organisation that has recently transitioned from a family-run to an employee-owned business. Its lower overheads compared to the ‘Big 4’ TV brands and European-made TVs that reduce transport and shipping costs, mean the brand can differentiate its products with outstanding UK-based customer service and a 7-year guarantee on the majority of its TV ranges as standard.

“We have built the Mitchell & Brown TV brand on the strength of our customer service and that of our retail partners across the UK, to become arguable the UK’s favourite domestic TV brand with a very loyal following,” adds Dan. “Our TV screen and audio performance is assured, thanks to our TVs using Europe’s largest high-tech screen manufacturer, enabling us to invest in delivering solid value and customer support through the life of our TVs.”

Mitchell & Brown TVs with 7-year warranty are only sold through approved retailers across the UK, that can offer the help and support to match the brands own commitment to its customers. All Mitchell & Brown TV warranties are financially backed by an independent trust fund. For independent retailers, this makes Mitchell & Brown an easy choice for customers seeking long-term value and unmatched after-sales support.

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Should the TV market be less disposable and offer better longevity to reduce the environmental impact of this massive global industry? Should all TVs brands offer 7-year warranty as standard and better support their customers for the long term?

If you would like a by-line article of interview with a senior director at Mitchell & Brown to get the brand’s opinion on this subject, get in touch.

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Editors notes

Founded in 1996 by Jim Brown and his sons Matthew and Daniel, the TVD Group started from humble beginnings in a shop in Leigh and has now become a leading UK provider in audio visual solutions. Putting the customer at the heart of everything it does and offering unrivalled service and quality products has acted as a catalyst for growth, which has seen the group go from strength to strength.

In 2016, to celebrate the brand's 20th anniversary and pay tribute to their late father, the two brothers decided to develop their very own exclusive TV brand, names 'Mitchell & Brown' using their father's surname and Jim's mother's maiden name.

Built by Europe’s largest TV manufacturer, who design and manufacture TV’s for almost every major brand around the world, each television undergoes rigorous control processes and testing.

Mitchell & Brown TV sets come in various sizes, including LED TVs from 20” to 75” with build in features such as Freeview Play, Smart TV apps, 4K UHD, WIFI, Hotel Mode and DVD Combi.

The Mitchell & Brown TV range comes with an industry-leading 7-year warranty, so its products have a reputation for client satisfaction and reliability.