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Christmas comes to Beefayre

Published:
Read Time: 2 mins

Christmas is coming to Beefayre – the leading UK manufacturer of beautiful home fragrances and body and bath products!

This Autumn Fair, gift and homeware buyers will be able to view the exclusive Winter Collection direct from Beefayre (Hall 6, stand G16). This ‘first look’ will encourage some festive cheer, thanks to the winter collection’s stunning seasonal scents, including the new-for-AW2019 scent Winter Karma. Based on a combination of magnolia and sandalwood, Winter Karma’s main fragrance - Nag Champa - is said to enhance meditation, promote spirituality and remove negative energies from the room, making it perfect for those relaxing winter nights.

Joining Winter Karma will be the ever-popular Winter Berries – a truly festive fragrance featuring sumptuous blend of berries, orange blossom and warming aromatic notes of nutmeg and cinnamon; Spiced Orange - an elegant blend of zesty orange and clementine, with aromatic clove, spice and cinnamon to create an authentic Christmas fragrance; and Wild Fig – a sweet earthy fresh figs with top notes of grape and vanilla.

New products added to Beefayre’s Winter Collection

Each of the winter fragrances from Beefayre will be available in a range of home fragrances including a Large Candle, Votive Candle, Tealight set (3), and a 50ml Room Diffuser. A larger 100ml Room Diffuser also joins the range, presented in a beautiful recycled (and recyclable!) glass that has a new metallic gold botanical bee adorning the front.

Updated packaging

Newness is also celebrated elsewhere in the range, including revised packaging. Beefayre has always been recognised for its stunning packaging, featuring botanical and floral designs hand drawn by Beefayre founder, Sharon Jervis. The most recent update will see the recycled cardboard wrap benefit from a new soft touch laminate, and gold foil detail. These latest updates create a richer, more sumptuous packaging that encourages consumers to touch and feel before purchasing.

The botanical bee that features on the new Large Diffuser will also be found throughout the updated Winter Collection. Synonymous with the Beefayre name, the presence of the bee also encourages consumers to engage with ongoing bee conservation projects, something that is incredibly close to the heart of Beefayre.

Products that care

As with all Beefayre products, the Winter Collection is produced without costing the earth – literally! Beefayre only uses quality, sustainably sourced ingredients, and their products are never tested on animals, which has led to the company being PETA certified. Beefayre also doesn’t use any animal ingredients in their candles, such as beeswax. Instead they select a blend of natural plant wax. What’s more, all the packaging used is either recycled, recyclable or both! The company actively encourages its customers to reuse the glass candle holders once the candle is spent. From a tea light holder, to a drinking glass, pen holder, or a beautiful trinket, the possibilities are endless.

Further details about Beefayre’s full product portfolio including candles, room diffusers, and bath and body products can be found at www.beefayre.com.  

Ends

Editors notes

Comprising a uniquely collaborative network of senior PR professionals based at offices around England, Hornby Whitefoot PR has helped a wide range of companies and brands to communicate their news, build business and reposition their reputations since 2015. From strategy to tactics, project management to copy-writing, Hornby Whitefoot PR offers flexible, proactive public relations expertise, founded on real business and marcomms understanding. And our ‘open book’, annual budget or project-based approach – with no murky retainers to hide behind – means you can trust us to make your money go further. Specialisms include the garden, home and lifestyle sector, and the automotive aftermarket industry.

Beefayre - Winter Collection 2019.jpg

Beefayre - Winter Collection 2019.jpg