DJ Turfcare launches new consumer brochure to drive confidence at point of sale

DJ Turfcare – proud suppliers of the RHS endorsed organic-based lawn care offering including MO Bacter – has launched a new consumer brochure, designed to help increase consumer confidence at the point of sale, whilst also encouraging a higher average basket spend throughout the year.

The 12-page brochure perfectly outlines the many benefits and applications of each of the products in the DJ Turfcare portfolio, including a handy timeline so consumers can quickly and easily see when each product should be applied to lawns, and an ‘at a glance’ guide to how much each bag will treat, meaning shoppers can secure the right quantity for their lawns.

In addition to outlining the full RHS-endorsed product portfolio, made up of MO Bacter, BIO-Lime, Recovery, MO Bacter Instant and the recently launched Autumn Lawn Treatment and Lawn Boost, the brochure also promotes add-on sales opportunities with the Viano Rotary Spreader.

Talking about the new brochure DJ Turfcare’s David Jenkins said: “With so much choice it can be difficult for consumers to make an informed decision at the point of sale. Our new brochure is designed to be a silent salesman, in that it will help consumers to see all the information about our products in one handy guide and will enable them to make an informed decision based on seasonality, lawn care needs and lawn size. The brochure can then be kept for future use, helping to generate brand loyalty and repeat sales for retailers.”

Find out more

To start benefiting from DJ Turfcare’s new consumer brochure, please contact the team by calling (01483 200976) or by visiting www.djturfcare.co.uk

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Editors notes

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