Drive sales this Garden Re-Leaf Day with a Greenfingers product display

With Garden Re-Leaf Day on the horizon (13th March 2020) now is the perfect time for garden retailers to think about how they’ll be supporting the annual fundraising event. One idea could be to add a dedicated Greenfingers product display at the heart of the store, showcasing all the amazing products that leading garden suppliers have launched to help raise funds for the children’s hospice garden charity.

A central Greenfingers product display is a superb way of helping customers to really appreciate how Greenfingers has been adopted as the garden sector’s charity of choice and will potentially encourage them to purchase a selection of products to gain that warm and fuzzy feeling that comes from helping a charity.

Products to include in the Greenfingers display, each of which donate a sum to the charity for each sale made, include the Vivid Arts Rabbit figurine, Woodlodge’s terracotta ‘Greenfingers’ pot, Zest 4 Leisure’s Tiverton Charity Planter, Evergreen Garden Care’s Miracle-Gro® compost packs, and Wharton Roses ‘Rosy Cheek’ rose.

Linda Petrons, Director of Fundraising & Communications said: “We feel so incredibly lucky to have the support of such well known and beloved brands and know that their Greenfingers products are helping to get the charity in front of thousands of potential supporters every year. Together these products have the potential to raise tens of thousands of pounds for the charity; funds that will enable us to add more gardens to our wish list for 2020 and beyond. The fact that a simple grouping of these products can – and will – drive sales during the peak gardening sales period as well as during the Garden Re-Leaf weekend is a no-brainer, and we hope that garden retailers will consider adding such a display to their stores this year.”

Get your fundraising pack!

Getting involved in Garden Re-Leaf couldn’t be easier. Greenfingers has created fundraising packs that can be downloaded from https://www.greenfingerscharity.org.uk/gardenreleaf. These packs are full of ideas regarding how garden centres can make the Garden Re-Leaf weekend a family-friendly and fun fundraising event.

The charity also offers a wealth of additional collateral that can help garden retailers to make the most of the Garden Re-Leaf weekend, including t-shirts, collection buckets and posters to name but a few. Garden Re-Leaf is also a great local PR opportunity which helps to drive customers into store, and, again, Greenfingers can offer support to maximise this with draft news releases, and advice on which media to contact.

What’s more, Greenfingers is offering two tickets (worth £190) to its forthcoming Charity Summer Ball to the top Garden Re-Leaf fundraising centre this year – adding a fun sense of competition to proceedings.

Garden centres already confirmed to participate in Garden Re-Leaf 2020 include Ayletts, Altons Garden Centre, The Old Railway Line, Longacres, Perrywood and Haskins, with many more expected to sign up over the coming weeks. 

If you want to find out more about how to get involved in Greenfingers Garden Re-Leaf Day 2020, whether by putting on events in your garden centre, through sponsored solo activities or simply by donating - contact the Greenfingers office on 01494 674749 or email Linda@greenfingerscharity.org.uk.

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Editors notes

Comprising a uniquely collaborative network of senior PR professionals based at offices around England, Hornby Whitefoot PR has helped a wide range of companies and brands to communicate their news, build business and reposition their reputations since 2015. From strategy to tactics, project management to copy-writing, Hornby Whitefoot PR offers flexible, proactive public relations expertise, founded on real business and marcomms understanding. And our ‘open book’, annual budget or project-based approach – with no murky retainers to hide behind – means you can trust us to make your money go further. Specialisms include the garden, home and lifestyle sector, and the automotive aftermarket industry.