ecofective® brand is poised for growth at Glee

Leading environmentally-friendly plant care brand ecofective® will feature its rapidly expanding portfolio at Glee 2019, showcasing the latest generation of natural feed, weed and pest control products that cater for the UK’s growing band eco-friendly consumers and organic gardeners.

Ecofective® has experienced strong demand throughout 2019, with sales driven by consumers seeking effective green alternatives to conventional fertilisers and pesticides. The retail ban on metaldehyde-based slug pellets has strengthened the market for natural slug controls, with the company poised to showcase its new ecofective® Slug Killer – supplied in a recycled container and containing FERRIMAX® bait.

ecofective®’s Head of Sales, Nigel Thompson, said: “Sales of natural pest control products and chemical-free fertilisers have performed well this season, with the fashion for grow-your own continuing to gather pace, while rising numbers of organic and vegan gardeners are demanding effective plant care products that are kind to the environment and to wildlife. Ecofective® will build on this growth at Glee 2019.”

Created by leading plant technology firm Sipcam, the ecofective® Child & Pet Safe range is safe to use in gardens that are home to youngsters and animals. Used by professional growers and adapted for retail, the pioneering formulations behind the brand are safe to use around beneficial insects, including bees.

Glee will provide the ideal platform to showcase the company’s Royal Horticultural Society-approved RHS Garden Care range. Endorsed by the UK’s biggest and most influential gardening charity, the line-up includes RHS Weedkiller, RHS Moss Killer, RHS Bug and Mildew Control, RHS Path, Patio and Decking Cleaner and RHS Slug Killer.

Find out more

To schedule a meeting on-stand before your visit to Glee, please call 01763 212100 or alternatively find the ecofective team on stand 8E70 at the show. To find out more about the full ecofective® range from Sipcam, visit www.ecofective.uk.com.

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For more information, interviews or images please contact the Sipcam UK PR Team:

Kimberley Hornby, Tel: 07851 610573, Email: kimberley@hornbywhitefootpr.co.uk

Marc Rosenberg, Tel: 07931 645170, Email: marc@hornbywhitefootpr.co.uk

Notes to Editors

About Sipcam UK & ecofective®

ecofective® is part of the Sipcam Group, one of the world’s top 20 agricultural suppliers and the only Italian company in the business of global crop protection. The family-owned group - with an annual turnover in excess of €500million - has a very impressive research and development capability, and through collaborations with universities and specialist research facilities is pioneering bio-technology to produce market leading control products, nutrients and bio-stimulants which will be key for the future of food production as conventional chemical technology becomes less available.

Sipcam is now in the exciting process of making the best of its professional technology available to the amateur gardener. It has much to offer today, and with an exciting pipeline of product developments still to come will be a key part of the EU retail marketplace moving forward.

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Editors notes

Comprising a uniquely collaborative network of senior PR professionals based at offices around England, Hornby Whitefoot PR has helped a wide range of companies and brands to communicate their news, build business and reposition their reputations since 2015. From strategy to tactics, project management to copy-writing, Hornby Whitefoot PR offers flexible, proactive public relations expertise, founded on real business and marcomms understanding. And our ‘open book’, annual budget or project-based approach – with no murky retainers to hide behind – means you can trust us to make your money go further. Specialisms include the garden, home and lifestyle sector, and the automotive aftermarket industry.