Everything you need to know about Pawexpo

What is Pawexpo?

Pawexpo is a newly launched pet focussed trade exhibition brought to market by the team behind Glee, the UK’s leading annual trade exhibition for the garden and outdoor leisure sector.

What makes Pawexpo different?

Designed with a wide range of pet retailers in mind – from traditional pet stores to garden centres, high street, independent gift stores, and online to name but a few - Pawexpo will be the ultimate pet show experience putting pet care at the forefront of buyer’s minds and equipping them with the tools and knowledge to capitalise on this ever-growing industry sector.

At Pawexpo things will be done a little differently. The event has been developed so retailers can capitalise on the increasing “pet-pound” trend, whilst also shining a light on those trends that are driving change within pet retail. The show will also work to educate exhibitors and visitors on this change and will benefit from a strong focus on education. The long-term vision for the exhibition will be to include qualification-based content and learning.

The show will place products right at the fore, with a beautifully curated showcase of the latest innovations and bestselling products; products that will help drive sales and can be quickly added to store for instant impact that satisfies the latest consumer demands. What’s more, these products will be supported by unrivalled access to trend information that will help retailers stay ahead of the curve, as well as new merchandising ideas that can help pet products stand out in any retail environment. 

Why has Pawexpo been launched?

Pawexpo is designed to offer a new sense of energy, creativity and business support that pet suppliers and retailers have been looking for.

Pawexpo will create a real community, where suppliers and retailers can come together to grow their business, as well as offering unrivalled networking and educational content. The show will also work to help suppliers to cut through the noise relating to key trends and influences, making it easier for them to optimise them within their own business.

What’s more, Pawexpo will represent the only national pet trade show in the UK. Taking place at the centrally located NEC (Birmingham), Pawexpo will provide an unrivalled opportunity for pet product buyers to complete their full year of purchasing in one place, at one time.

Pawexpo can also boast an unrivalled crossover audience with that attending the Glee show. Each year Glee delivers an audience in excess of 7,000 including visitors from over 40 countries, and as such it opens Pawexpo’s exposure to a much broader and fully engaged audience.

When and where will Pawexpo take place?

Pawexpo – Tuesday 15th – Thursday 17th September 2020 - will be located right in the heart of Glee, in Hall 6. The event will retain its own branding and look and will also benefit from its own dedicated seminar and educational content programme.

Where do I go to find out more?

To find out more about Pawexpo please visit https://www.gleebirmingham.com/pet-and-animal-wellbeing-expo-pawexpo-2020, where the latest news from the show can also be found. To enquire about exhibiting at Pawexpo 2020 call +44 (0)203 3545 9752.

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Editors notes

Comprising a uniquely collaborative network of senior PR professionals based at offices around England, Hornby Whitefoot PR has helped a wide range of companies and brands to communicate their news, build business and reposition their reputations since 2015. From strategy to tactics, project management to copy-writing, Hornby Whitefoot PR offers flexible, proactive public relations expertise, founded on real business and marcomms understanding. And our ‘open book’, annual budget or project-based approach – with no murky retainers to hide behind – means you can trust us to make your money go further. Specialisms include the garden, home and lifestyle sector, and the automotive aftermarket industry.