Glee invests in new app facility

In 2019, Glee joins the digital revolution with the launch of its new exhibition smartphone app, designed to provide an unrivalled matchmaking solution to help suppliers and retailers to get the most out of their time at the show.

Developed in response to the industry’s desire for such a tool, the new AI-powered event ‘matchmaking’ solution - from market-leading experts, Grip - will offer benefits for both exhibitors and retailers, utilising a platform that has already proved its worth at many leading events across the globe.

Visiting retailers will be able to better measure – and even increase - their ‘Return on Time’ spent at the show, through personalised exhibitor recommendations, and an easy to use meeting scheduling function. The Glee app will also include an overview of all of the exhibition’s wider educational content and seminar programmes, helping retailers to plan their trip around Glee all from the palm of their hand.

Glee exhibitors can also optimise their time via the app, as it provides a powerful new way to generate more leads, and manage meeting with new, potential and existing customers. Popular exhibitor focussed features of the app include the ability to filter and refine visitor recommendations via Smart Recommendations, as well as Meeting Delegation which enables management of meetings across the sales force. There’s also the Smart Meeting Link which makes it easy to invite existing clients to meetings, and an Inbound Leads section that highlights all the retailers that are interested in your company. The app is also fully integrated with Outlook, Google Calendar and Apple iCal, making it even easier for all parties to stay up-to-date on appointments.

Glee’s Event Director, Matthew Mein, said: “We’re excited to announce the introduction of the new Glee app. The industry has been calling for such a tool for some time, but we wanted to ensure we had the best possible platform at our disposal before launching. Grip has a great track record, and utilises responsive, live data to provide the most efficient and hardworking ‘matchmaking’ tool for both our exhibitors and visitors, helping to improve and increase the exhibition ROI for both. We look forward to rolling out the Glee app, and working with the market to make it go-to tool.”

The Glee app will be available on Apple and Android from early June 2019. It will also be available as a web-based platform to ensure accessibility for all across platforms and devices.

Find out more

Glee is the UK’s leading garden retail show, focusing on building year-round profits for buyers and suppliers within the core gardening and outdoor leisure product categories. To keep up-to-date on the latest Glee news visit www.gleebirmingham.com. To enquire about exhibiting at Glee 2019 call +44 (0)203 3545 9752.

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Editors notes

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