How The Greener Gardening Company is exceeding its own peat-free expectations

Already the UK’s largest peat-free growing media manufacturer, The Greener Gardening Company has confirmed that it is currently exceeding its own expectations, with almost 60% of its product portfolio set to be peat-free in 2021, up from 20% in 2019.

This significant achievement – great news for both the industry and the environment – has come about through a combination of investment and innovation, with the company’s UK-manufactured 100% peat-free Happy Compost range - the company’s most eco-friendly and sustainable brand to date - helping to drive these targets quicker than first anticipated through consumer confidence and significant repeat sales.

Since its launch two years ago, the Happy Compost range has continually outperformed all brand-leading peat-free growing media. As consumers witness first-hand the exceptional level of performance offered by Happy products, the switch towards sustainable growing media has gained significant momentum. Couple this with the fact that sustainability remains at the very heart of the Happy Compost brand and it isn’t hard to understand why the company continues to exceed expectation. All Happy Compost packaging is recyclable and also incorporates 30% recycled plastic in its bags, while all core raw materials are recycled or sustainable by-products, including bark, wood fibre, coir and green compost, heightening the range’s appeal to environmentally conscious consumers and making it the top choice for retailers across the country.

Jason Pike, National sales Manager at The Greener Gardening Company said: “We knew we had created something really special with Happy Compost but to see its growth over the last 12 months has been a significant moment for us. The combined retailer and consumer confidence is enabling us to project even greater majority percentages for our peat-free portfolio in 2021 than first expected, something which will only ever have a positive impact for both the environment and retailer profits. It’s an exciting place to be, and we are commited to developing this further over the coming season.”

The Greener Gardening Company’s move towards a peat-free future is also echoed by its parent company, Bord na Móna, which has ended peat harvesting. Jason Pike, added: “It is great to see Bord na Mona contuining to commit to a more sustainable future, but we want to reassure our retail customers that these changes will not have any immediate impact on our offering. The Greener Gardening Company will continue operating as normal, supported by existing peat reserves. In line with our overall environmental strategy and coupled with the required climate solution proposals, we are focused and committed to taking our loyal consumers on a journey which is focused on reducing peat and developing alternative growing media solutions over the coming years”

Happy Compost offering extended in 2021

The initial Happy Compost line-up, launched in 2020, included All Purpose Compost, Vegetable Compost; Rose, Tree & Shrub Compost, Soil Improver and a Tomato Planter. With demand outstripping supply, The Greener Gardening Company is bolstering its offering for 2021 with new additions to the Happy range: Farmyard Manure, Enriched Top Soil, Lawn Soil, Mini Chip Bark, Composted Bark, Medium Chip Bark and Chunky Chip Bark.

Find out more

To find out more about The Greener Gardening Company’s leading range, please visit www.thegreenergardener.com

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Editors notes

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