Introducing Cleaner Retail – helping retailers to stop the spread of Covid-19 with a one-stop solution for safe trading

A new proposition from Ivyline, designed to help retailers re-open, comply with social distancing policies and safely trade again

With the impact of the Covid-19 pandemic expected to change the way we shop for the long-term, Ivyline – more popularly known for its range of trend-led indoor plant pots – has launched Cleaner Retail with one mission in mind: to help retailers get ready to open, remain compliant in regards to hygiene and social distancing, and ultimately, stay open with a cleaner and more efficient retail environment to meet the demands of the post-lockdown world.

From sanitisation and hand washing stations, social distance signage and clothing, to PPE kit and equipment and screening, Cleaner Retail is a ‘one stop shop’ for everything needed to get UK retailers back up and running by providing solutions to help prevent the spread of the Corona virus both front and back of house. The products available will focus on the paramount importance of staff and customer health and wellbeing.

The full Cleaner Retail offering can be found online at www.cleanerretail.com, with retailers being able to access four core product areas – Eliminate, Protect, Direct, and Care. Hero products will include Ramsol’s Sanitiser Disinfectant Spray (available in both 22 litre and 500ml), which contains active biocides, specifically designed for the cleansing and disinfecting of hard and soft surfaces including food areas. This movable sanitiser vaporises in just 20 seconds for maximum efficiency. Cleaner Retail’s sanitation units can also be easily installed throughout the store, offering customers and staff vital ongoing access sanitise hands and trolley handles. Watch out for further developments in this area.

Portable wash stations are also expected to prove popular as they provide the necessary means for staff to ensure high levels of hygiene are adhered to both on and off the shop floor to. Handwashing with soap and water is one of the cornerstones of government guidance to safety in the workplace. On the shop floor staff and customers are offered advanced levels of protection with Cleaner Retail’s screening options, all of which can be quickly and easily installed at the till, entrances, areas of high footfall or queues, throughout warehouses and even outdoors.

Talking about this new venture, Scott Thomas, MD of Ivyline and founder of Cleaner Retail said: “More than anything Cleaner Retail has been set up to help retailers with their safety and sanitation needs as we transition into a new normal. Seeing so many retailers close their doors at the start of the Covid-19 lockdown was a wholly disheartening experience, especially as we were on the precipice of what looked to be a highly profitable Easter sales period, especially for garden retailing. We knew we couldn’t sit around and do nothing, so we hope that our efforts will go some way in making the reopening of many stores a reality in the near future.

“UK retail will undoubtedly have to prove that it has considered all aspects of sanitation and social distancing compliance in order to gain approval from the government to reopen. Consumers, who are understandably cautious of re-entering the public domain, will also look to shop owners for reassurance. Many retailers have been quick to respond accordingly; however, our research has shown that there are gaps in their knowledge and as such there are areas within the retail environment that risk being missed. Cleaner Retail offers solutions to plug these gaps, making it easy for retailers to confidently purchase everything they need to create a cleaner backdrop from which to trade. We want to help UK retailing to get back on its feet as quickly as possible and believe Cleaner Retail is a logical and positive way of doing so.”

Retailers can place orders instantly via the Cleaner Retail website, whilst bespoke packages are available on request. Personalisation is also available on many product ranges subject to a minimum order value. An additional benefit of Cleaner Retail is its commitment to supporting the wider UK economy and manufacturing, having only selected products made or sourced from UK suppliers.

Scott added: “If any retailer requires products that are not currently listed on Cleaner Retail, we ask that they reach out to myself and the team. In order to get the site up and running we have forged some great relationships with UK manufacturers, and as such are able to quickly add new lines if demand dictates.”

For more information regarding the government’s advice for social distancing in the workplace, including the use of pop-up hand wash stations, please visit: https://www.gov.uk/government/publications/guidance-to-employers-and-businesses-about-covid-19/guidance-for-employers-and-businesses-on-coronavirus-covid-19#social-distancing-in-the-workplace---principles

Pull out box:

What is on offer from Cleaner Retail?

·        Disinfectant Sprays

·        Social distancing signs, floor stickers, posters, banners and clothing

·        Portable hand washing stations

·        Portable hand sanitisation stations

·        PPE kits including antibacterial gel, masks, gloves and wipes + refills

·        Protective screening for tills, queues, warehousing, entrances, retail displays

Find out more

To find out more about Cleaner Retail, or to place your order please visit www.cleanerretail.com. Alternatively call 024 7633 9189, email info@cleanerretail.com or get in touch with your usual Ivyline contact or agent. 

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Editors notes

Comprising a uniquely collaborative network of senior PR professionals based at offices around England, Hornby Whitefoot PR has helped a wide range of companies and brands to communicate their news, build business and reposition their reputations since 2015. From strategy to tactics, project management to copy-writing, Hornby Whitefoot PR offers flexible, proactive public relations expertise, founded on real business and marcomms understanding. And our ‘open book’, annual budget or project-based approach – with no murky retainers to hide behind – means you can trust us to make your money go further. Specialisms include the garden, home and lifestyle sector, and the automotive aftermarket industry.