Introducing Kangular - the ultimate in contemporary screening that will boost category growth in UK garden retailers

Garden retailers who wish to inspire their customers with an elegant and architectural look that’s worthy of the Chelsea Flower Show, can now do so with Kangular’s structural screening and installations, ideal for homeowners wanting to add an instant contemporary design statement to their outdoor space, whilst also helping to drive sales of the garden structure category throughout 2020.

Made from high quality-stainless steel columns and FSC or EUTR-regulated wooden slats, Kangular’s sophisticated features and screens are highly versatile, allowing homeowners to create a piece of artwork in their gardens.

Bold statement pieces

The designer pieces will provide customers with something unique and different especially when compared to similar structural products currently on the market, often made from flimsy wood or rust-prone wrought iron.

Kangular’s exclusive design-led features include a range of three striking Fan, Wave and Pear installations with heights ranging from one to three metres, as well as a range of elegant structural screens and borders. Kangular products are perfect to compartmentalise different areas of the garden into rooms, add the wow factor to borders or add privacy to places such as swimming pools, hot tubs, driveways, sheds, and the often-neglected wheelie bin store.

The patented systems also create sight lines and partitions in a garden, can be used to separates different planting schemes and protect delicate plants from the harsh elements, whilst maintaining an architecturally inspired design yet practical fencing alternative for the garden.

Adaptable for gardeners

Customers can instantly change up the look of their garden with Kangular’s three different shapes. Whether it be to bring life to a bland and empty corner, or create a statuesque focal point, nothing is impossible as the adaptable structures can be transformed into whatever the homeowner desires with Kangular’s unique adjustable slot and wedge fixing. Or customers can design their own shape with a ‘blank canvas’ Kangular frame to create a design element as well as a functional one.

Cross selling and merchandising opportunities

If you have a discerning customer base that is looking for something different for their garden spaces, then Kangular is the product for you.  An alternative to common wrought iron designs or natural fencing, Kangular’s contemporary high-end shapes and screens offer unrivalled cross selling and merchandising opportunities that will help to drive sales in-store.

Retailers wanting to maximise sales of Kangular’s portfolio can create some stunning in-store displays to help consumers truly understand the different design elements. Pair with sharp, angular shaped planters for the ultimate urban chic, or behind a sleeper flower bed to make plants stand out in a striking way. Create the perfect display of a calming oasis for your customers to aspire to with tranquil water features, beautifully framed with Kangular’s screens and structures.  With the Tokyo Olympics on the horizon, Japanese influence is set to be popular, meaning Kangular’s slatted screening will be on trend to allow for natural light to create points of interest and a zen look in the garden. 

Kangular can also be merchandised indoors to help drive sales of products that are traditionally located in a forgotten corner of the retail store, and benefit from being utilised as a design-led point of interest and merchandiser in one. Why not complement a Kangular screen with barbecues or outdoor furniture to mimic the perfect al-fresco dining space? Or display alongside your hot tub displays to sell the lifestyle? With Kangular offering a pick and despatch service, garden centres don’t have to take large amounts of stock instore, making the ROI opportunities much more attractive.

Paul Raven, Director of Kangular said: “We’re really excited to be bringing Kangular to UK garden retailers this season. The products are entirely unique and offer retailers the opportunities to really upsell garden structures and screening, something that their customers have been crying out for, particularly amongst those that want to create a really high-end ‘show garden’ look. What’s more, Kangular structures eliminate the need for landscapers and builders and are quick and easy for gardeners to install themselves in their own garden, creating instant impact and the sense of a ‘job well done’ – the hallmark of a repeat customer. We’re looking forward to building new relationships with garden centres over the coming months.”

For further information regarding stocking the Kangular portfolio please email info@kangular.com to find out more.

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Editors notes

Comprising a uniquely collaborative network of senior PR professionals based at offices around England, Hornby Whitefoot PR has helped a wide range of companies and brands to communicate their news, build business and reposition their reputations since 2015. From strategy to tactics, project management to copy-writing, Hornby Whitefoot PR offers flexible, proactive public relations expertise, founded on real business and marcomms understanding. And our ‘open book’, annual budget or project-based approach – with no murky retainers to hide behind – means you can trust us to make your money go further. Specialisms include the garden, home and lifestyle sector, and the automotive aftermarket industry.