Johnsons Lawn Seed on BBC news

Watch the full report on YouTube: youtu.be/-2VsgOaz5A8

Whilst many brands were wrapping up for the year, Johnsons Lawn Seed was stepping into the spotlight with a special feature on BBC news.  The one-off report helped to not only highlight the Johnsons Lawn Seed brand, its world-class R&D facilities, and market-leading products, but also helped place the plight of UK lawns following this year’s extreme weather firmly at the fore.  

Recorded at the company’s Tewkesbury research facility and broadcast on New Year’s Eve, over 600,000 viewers tuned in to hear just how much time and effort goes into creating Britain’s best known lawn seed.

Johnsons Lawn Seed Consumer Manager Guy Jenkins told BBC Midlands Today:  “We’re looking at breeding grasses that are more tolerant to drought, heat and cold weather — they also have to be very disease resistant too.  The breeding programme might take around 15 years, so we might start with thousands of different gene types — and in 15 years end up with a couple of varieties that we can actually use.”  

Guy’s comment was proceeded by one from the news anchor: “Johnsons grass seed company has seen a 300% increase in demand after the summer’s baking hot weather damaged so many lawns.  Freezing cold temperatures followed by a summer long drought meant that many simply didn’t survive.  But now the Johnsons Lawn Seed research facility has been working hard to create new varieties that will be able to withstand more extreme weather in future.”

New products for 2019 

DLF/Johnsons Lawn Seed’s most recent breakthroughs have included grass seed varieties with twice as many chromosomes, a leap forward in terms of resistance to drought, and the ability to grow thicker and healthier lawns.  Special seed coatings have also been introduced to ensure greater success with germination, and to quickly fill in gaps, most recently featured as a new addition to the company’s bestselling Luxury and Shady lawn mixtures.  

The latest innovation from Johnsons is Super Smart Lawn Feed, a lawn feed consisting of beneficial bacteria, seaweed extract and mycorrhizae.  A ground breaking new product, the company expects Super Smart to perform particularly well as homeowners look to resurrect their lawns from any damage sustained the previous year. 

Find out more

To find out more about Johnsons Lawn Seed and its products, visit johnsonslawnseed.com, email info@johnsonslawnseed.co.ukor telephone 01386 791113.

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Editors notes

Established in 1820 Johnsons Lawn Seed is the oldest lawn seed brand in the UK with a long and prestigious record of product innovation and grass breeding.

For further information please contact:

Johnsons Lawn Seed

+44 7765 251173

robbie@hornbywhitefootpr.co.uk

www.johnsonslawnseed.com

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Editors notes

Comprising a uniquely collaborative network of senior PR professionals based at offices around England, Hornby Whitefoot PR has helped a wide range of companies and brands to communicate their news, build business and reposition their reputations since 2015. From strategy to tactics, project management to copy-writing, Hornby Whitefoot PR offers flexible, proactive public relations expertise, founded on real business and marcomms understanding. And our ‘open book’, annual budget or project-based approach – with no murky retainers to hide behind – means you can trust us to make your money go further. Specialisms include the garden, home and lifestyle sector, and the automotive aftermarket industry.