Join the Glee Exhibitor Workshop

Confirmed exhibitors, both new and existing, are invited to join the forthcoming Glee Exhibitor Workshop (June 25th, Poplars Garden Centre in Toddington), where the team will be joined by leading retailers and partner agencies to help exhibitors maximise their time at the show.

Recognising the significant investment of exhibiting, the one-day event is designed to help suppliers optimise their return on investment. Key sessions will focus on Glee’s dedicated marketing, logistics, PR and social media support, as well as advice on how to drive more pre-show buyer engagement. Details of Glee’s many wider opportunities, including the Retail Lab, will also be outlined. Together this wealth of information will arm exhibitors with an unrivalled portfolio of tools and advice to ensure their time before, during and after Glee is as hardworking as it can be. 

Key garden retailers have now confirmed their presence and will join the event, sharing with delegates the many different ways they shop Glee, and the kind of content they need and expect exhibitors to have onsite. From top tips to anecdotal evidence, this session remains one of the most popular parts of the workshop as it helps exhibitors to think like a buyer and tailor their show content to suit.

Glee’s partner, Grip, will also be in attendance. Sharing with delegates how the new ‘Glee Connect’ app will help exhibitors to generate more leads, and manage meetings with new, potential and existing customers, the team will be on-hand to answer any questions delegates may have regarding this exciting new addition to Glee’s ‘exhibitor help’ portfolio.

Finally, the team from Garden Trade News, will lead a special session covering the Glee catalogue, The Glee Daily News, and details on how to enter the 2019 Glee New Product Showcase, in association with the magazine.

Find out more

To book your place at the Glee Exhibitor Workshop please login to your exhibitor zone or contact exhibitor@gleebirmingham.com

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Editors notes

Comprising a uniquely collaborative network of senior PR professionals based at offices around England, Hornby Whitefoot PR has helped a wide range of companies and brands to communicate their news, build business and reposition their reputations since 2015. From strategy to tactics, project management to copy-writing, Hornby Whitefoot PR offers flexible, proactive public relations expertise, founded on real business and marcomms understanding. And our ‘open book’, annual budget or project-based approach – with no murky retainers to hide behind – means you can trust us to make your money go further. Specialisms include the garden, home and lifestyle sector, and the automotive aftermarket industry.