Neudorff switches focus to online retailers in a bid to drive sales of natural gardening products during peak season consumer lockdown

Neudorff, the pioneer of products for natural gardening, has taken steps to ensure that extensive stocks of its leading product portfolio are readily available via internet-based retailers – in a bid to meet consumer demand during the nationwide lockdown.

As the Government ordered all non-essential retailers, including garden centres, to close their doors three weeks before the peak Easter sales period, Neudorff vowed to channel its supplies through web-based retailers so that consumers isolating at home could safely obtain its products for home delivery during the Coronavirus crisis.

“For much of the population in lockdown at home, the garden is their preferred retreat – a place to escape from the unprecedented restrictions that have been imposed on everyday life as the Government attempts to slow the spread of Covid-19,” said Guy Jenkins, Consumer Manager at Neudorff’s UK distribution Partner, DLF Seeds Ltd.

Guy added: “Press reports have suggested that sales of vegetable seeds and gardening accessories are going through the roof as the nation embraces grow-your-own in a bid to beat food shortages at supermarkets. Neudorff’s contingency planning has ensured that it is well prepared to make its natural fertilisers, plant protection products and weedkillers available online, even in times of crisis. The company took precautionary measures very early on in order to maintain its production and manage delivery to the trade of its natural products.”

The efficient sell-in to stockists – both bricks-and-mortar retailers who run online operations, as well as web-based retailers, will now ensure that amateur gardeners can obtain products that are essential for the cultivation of flowers, fruit and veg.

With the Government advising households to “get outside into the garden” to boost the nation’s mental and physical wellbeing, in a bid to limit the isolation caused by essential social distancing, strong availability of Neudorff’s product portfolio will reassure consumers who have been pondering how they can embark on Easter gardening projects while traditional garden centres remain closed.

Neudorff is making it easy for consumers to track down its leading natural product range – which includes weedkillers, slug and snail controls, bug killer, fertilisers, lawncare products, animal repellents, nematodes and ant killers via its internet-based UK stockist finder (www.neudorff.co.uk/stockists.html)

Why Neudorff is the first port of call for natural products

Neudorff – a leading supplier of highly effective products that solve garden problems while using natural ingredients wherever possible and being gentle to people, pets and the environment – has been at the forefront of the drive towards a sustainable future since 1854.

With more than 160 years’ experience in developing and supplying products that have been inspired by nature and are designed to respect nature, Neudorff is leading the way in catering for the UK’s growing band of organic, vegan and eco-conscious gardeners who are determined to cultivate plants in harmony with bees, birds, earthworms and beneficial insects.

Neudorff: key environmental USPs

1     Neudorff has the widest range of products certified by the Organic Farmers and Growers’ Association.

2     Neudorff was the first company to offer slug pellets in cardboard packaging in the UK, with more than a tonne of plastic saved per season as a result.

3     Neudorff is committed to using active ingredients derived from plants and other natural resources wherever possible. It does not use glyphosate or neonicotinoids in any of its products.

4     With a state-of-the-art research and development centre, Neudorff develops its own effective and unique products for eco-conscious gardeners.

5     Neudorff is proud of its environmental responsibility awards. These include ‘National Champion’ in the Environmental & Corporate Sustainability category at the European Business Awards – and being awarded the ‘Green Brand Seal’.

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Use plant protection products safely. Always read the label and product information before use.

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Editors notes

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