Podium Pet Products appoints Hornby Whitefoot PR

Podium Pet Products – the team behind the Dog Rocks and Be:Loved natural pet care brands – has recently appointed Hornby Whitefoot PR as its new PR partner.

With a proven track record of building B2B and B2C PR campaigns from local to international remits, Hornby Whitefoot PR is considered one of the leading PR agencies for the home, lifestyle and leisure industries, and has previously worked with the likes of Fish4Dogs, Petindex, Pawexpo and Acer’s dalliance into the pet market, Pawbo. Working closely with the Podium Pet Products team, Hornby Whitefoot PR will be tasked with driving consumer brand awareness of these two fan-favourites across garden, home, women’s, country living and the wider lifestyle media. Utilising the team’s extensive black book of contacts, Hornby Whitefoot will also be looking to create new loyal customers through a range of additional tools including influencer outreach, topical content and research reports and wider promotional activities.

Kimberley Hornby, Managing Director of Hornby Whitefoot PR, said: “We are a team of animal lovers so know both brands really well already, but being able to represent them is even better. Dog Rocks and Be:Loved are both superb brands, supported by a great story, proven results and legions of existing customers, which makes our job much easier! We’re excited to hit the ground running and to start developing our campaigns and building new relationships over the coming months. We’re really excited about what can be achieved.”

Podium Pet Products’ Carina Evans added: “After a period of rapid expansion we knew we had to call in the professionals to help take us to the next step in our brand development. Hornby Whitefoot PR has a great track record and has worked with some superb companies, so we know we’re in safe hands. We hope that this investment into our brands will also further demonstrate to our retailers our commitment to building brands that drive repeat sales, increase brand loyalty and work to support consumer demand and purchasing trends.”

The hero product in Podium Pet Products’ portfolio is the Dog Rocks range. These 100% natural rocks purify drinking water, helping to prevent urine burn which blights the lawns of dog owners all over the world.

Continuing the theme for natural products is the Be:Loved range of pet care products including shampoo bars, nose & paw balms, skin & coat oil, and room fragrances. Inspired by an old family heirloom animal husbandry book, the Be:Loved range has been carefully curated to provide natural solutions for common pet care needs. These are products that care and protect without compromising on quality or functionality. Find out more at www.podiumpetproducts.com

Further details about Hornby Whitefoot PR can be found at www.hornbywhitefootpr.co.uk or join in the conversation on Instagram by following @HornbyWhitefoot

Ends

Editors notes

Comprising a uniquely collaborative network of senior PR professionals based at offices around England, Hornby Whitefoot PR has helped a wide range of companies and brands to communicate their news, build business and reposition their reputations since 2015. From strategy to tactics, project management to copy-writing, Hornby Whitefoot PR offers flexible, proactive public relations expertise, founded on real business and marcomms understanding. And our ‘open book’, annual budget or project-based approach – with no murky retainers to hide behind – means you can trust us to make your money go further. Specialisms include the garden, home and lifestyle sector, and the automotive aftermarket industry.