Primeur’s going grey! New products for 2021 will feature next-season’s must-have colour

The leading supplier of eco-friendly recycled rubber garden products reveals extensions to its popular range to meet demand for ultra-cool tones of grey in the great outdoors

Primeur, the leading supplier of ultra-tough garden products made from recycled rubber, is extending its best-selling lines for the 2021 season with new additions aimed at gardeners who are seeking to style-up outdoor spaces by introducing tones of fashionable grey.

From interior furnishings to exterior home improvements, the colour grey is continuing to rise in popularity, dominating surfaces from wall coverings to kitchen units, tiling, cladding, doors and windows – while the trend for cool, contemporary shades of grey is witnessing unprecedented popularity in the nation’s gardens, too.

Put your best foot forward – in grey!

Primeur’s Recycled Rubber Stepping Stone collection, made from former tyres, has gone down a treat among eco-friendly gardeners. Now, the company is bringing out its best-selling stepping stone – Railroad Tie (25x60cm) – in on-trend grey for 2021 (pictured, left).

Primeur’s Jenny Douthwaite said: “Grey is the must-have colour in UK homes and gardens. Previously, our top-selling Railroad Tie stepping stone was only available in Earth, so adding a grey option for the new season will help gardeners to ‘get the look’ while doing their bit to help divert materials from landfill by putting recycled rubber to great use in the garden.

“As with the entire recycled rubber collection, the new grey Railroad Tie stepping stone has been engineered for all-season durability – recycled rubber garden products are mould and mildew resistant, non-toxic and they won’t fade, stain or rot. Plus, they’re easy to install as the stones are virtually indestructible and will not crack,” Jenny added. Railroad Tie stepping stones in grey will be available in limited quantities at stockists from 1st September, priced at £9.99 each.

Bring your borders bang up-to-date

Installing border edging can add a new dimension to gardens, with Primeur’s Recycled Rubber Border Collection offering a lightweight, flexible alternative to heavy, easily broken concrete edging. Now, to satisfy demand for grey in 2021, Primeur has an addition to its popular Ultra Curve EZ Border: the best-selling brick effect border in fashionable grey.

Previously only available in Earth, the 122cm-long Brick borders will be available in grey in heights of 9cm or 15cm, helping gardeners to add a cutting-edge look to flower borders and vegetable beds.

Primeur’s Jenny Douthwaite said: “The addition of recycled rubber border edging can instantly transform the appearance of gardens, while the natural flexibility of our rubber allows borders to curve and flow around existing lines of outdoor spaces – a process that would have previously been impossible using traditional concrete edging materials. The addition of grey to our ever-popular Bricks borders will provide a contemporary, manicured look to planting, whether beds are filled with herbaceous perennials, colourful bedding plants or home-grown fruit and vegetables. Recycled rubber borders have been designed to withstand all weather conditions, so gardeners can relax in the knowledge that they’re easy to maintain and won’t crack, rot or attract mould or mildew.”

Ultra Curve EZ Borders in grey will be available from Spring 2021. The 9cm brick-effect border has an RRP of £11.99 while the 15cm border carries an RRP of £16.99.

Recycled rubber – helping to protect the environment

·     Primeur’s innovative garden products are made from recycled rubber tyres, which would have otherwise taken 80 years to decompose if dumped into landfill.

·     Some 5.1 million tonnes of tyres were produced in the EU in 2018. Primeur is currently repurposing more than 5,000,000 tyres each year.

·     A tyre contains more than 200 ingredients, but 6kg of rubber crumb can be recycled from a single tyre and transformed into durable and stylish garden products.

·     Recycled rubber garden products are virtually indestructible, making them ideal for gardens where children and pets play.

·     All of Primeur’s recycled rubber products are non-toxic as well as being lawnmower and nylon cord trimmer safe – perfect for use in gardens, play areas and on allotments.

To find a local stockist of Primeur’s recycled rubber garden products call 01274 518800, visit the website at www.primeur.co.uk or email sales@primeur.ltd.uk

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For more information, interviews or images please contact:

Kimberley Hornby, Primeur PR Team, Hornby Whitefoot PR

Tel: 07851 610573 Email: kimberley@hornbywhitefootpr.co.uk

Notes to editors:

In 2019 Primeur celebrated the milestone of its 50th year in business – an achievement they are incredibly proud of. The company is honoured to work with many of the UK's retail groups and independents creating bespoke ranges as well as expanding its own brand offer. Just over 50,000 sq. ft of warehousing at its head office in Bingley, West Yorkshire ensures Primeur's customers have 100% availability and can react to increases in demand quickly. Innovation and product development have been key to the business's success and remains at the heart of what the Primeur team does today.

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Editors notes

Comprising a uniquely collaborative network of senior PR professionals based at offices around England, Hornby Whitefoot PR has helped a wide range of companies and brands to communicate their news, build business and reposition their reputations since 2015. From strategy to tactics, project management to copy-writing, Hornby Whitefoot PR offers flexible, proactive public relations expertise, founded on real business and marcomms understanding. And our ‘open book’, annual budget or project-based approach – with no murky retainers to hide behind – means you can trust us to make your money go further. Specialisms include the garden, home and lifestyle sector, and the automotive aftermarket industry.