Revolution and evolution for Johnsons Lawn Seed

Leading lawn seed specialists Johnsons Lawn Seed surprised its customers with an expansion into lawncare with the launch of a never-before seen new product, a change in its sales team, major product improvements and news of an acquisition from parent company DLF.

New products

Johnsons Lawn Seed’s new product launches at Glee this year included Super Smart Lawn Feed, combining beneficial nitrogen fixing bacteria Azospirillum with Mycorrhizal fungi and seaweed extract, to create a 100% Organic lawn feed without using animal by-products or synthetic fertilisers.

Improved Luxury Lawn and Shady Place were also launched, with the seeds now featuring the revolutionary pre-applied dual action fertiliser coating SeedBooster™. But changes being made behind the scenes could see many more exciting innovations to follow from the UK’s number one lawn seed brand.

DLF acquisition to boost Johnsons Lawn Seed R&D

On the 5th August it was announced that Johnsons Lawn Seed’s parent company DLF Seeds Ltd, the leading grass seed supplier in the Northern Hemisphere, had reached an agreement to acquire its Southern Hemisphere counterpart, PPG Wrightson Seeds, further extending its reach into New Zealand, Australia, Uruguay, Argentina and Brazil.

Guy Jenkins, Consumer Manager at Johnsons Lawn Seed said: “Although there is no impact on the day to day running of our own UK business, our research and development resource has now effectively doubled. With increased access to more information and more varieties we can continue to stimulate the category with more innovations and help reap greater profits for our customers during the sales season.”

New Sales Appointment

South West sales agent Tony Vicks has announced his retirement after 14 years representing Johnsons Lawn Seed, leaving his territory with the Totally Sales team, managed by long time DLF/Johnsons Lawn Seed associate Spencer Goodall.

Vivagreen distribution agreement continues

Announced at Glee 2017, DLF’s exclusive UK distribution deal with Vivagreen will continue into 2019 afer a successful first 12 months. Vivagreen’s MossOff Chemical Free Lawn Care and MossOff Chemical Free Multi-Purpose, available in 2 and 5 litre bottles, also now comes in a new 750ml RTU pack for smaller gardens. All three sizes are available through DLF and Johnsons Lawn Seed distributors Stax and Decco. 

To find out more, contact 01386 791113, or for general range information and advice, visit: www.johnsonslawnseed.com

Ends

Editors notes

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