The birth of a brand: Woodlodge’s new Honey & Wild range to ignite sales of garden décor in 2021

The garden décor category is set to undergo a big transformation for 2021 with the launch of Woodlodge’s exciting new Honey & Wild range – a carefully curated portfolio with huge potential to drive sales thanks to its unique collection of fun, quirky garden products that are guaranteed to enhance any garden.

Honey & Wild represents a significant expansion of Woodlodge’s garden décor line-up and follows the company’s acquisition of Adobe Wholesale and The Garden Foundry in July, two established businesses at the leading edge of innovation in outdoor decoration. Both companies were renowned for offering novel, unique and exclusive garden décor products with a reputation for igniting sales with the breadth of their contemporary and traditional lines. Now, after significant development work by Woodlodge’s Product Development Manager Martin Kingston and Category Development Manager Tara Truman, Woodlodge is revealing the full extent of its bolstered offering for 2021 which has come together under the fresh new Honey & Wild brand.

Michael Wooldridge, Managing Director at Woodlodge, said: “The market for garden décor was on the up long before Covid-19 and with much of the population now spending more time at home, outdoor decoration that brings cheer to people’s faces is only set to soar in popularity. Honey & Wild is a cutting-edge collection of the highest quality merchandise that fuses art with practicality but above all retains a sense of fun, creating widespread appeal across all consumer demographics and acting as a powerful sales driver during key gifting periods such as Easter, Mother’s Day and Christmas. We are confident that this imaginative, innovative new brand will drive footfall to garden décor categories in 2021 and help retailers to increase basket spend as consumers seek to inject on-trend character and style into outdoor spaces.”

A first look at highlights of Honey & Wild’s garden décor range for 2021

A reflection of success: garden mirrors

In a move that encapsulates the trend for extending interior décor to the great outdoors, decorative mirrors are no longer the preserve of bathrooms and bedrooms. Honey & Wild features an extensive range of garden mirrors – from contemporary heart-shaped designs to classic cathedral-inspired arches and shuttered vintage styles from a bygone era. Garden designers at flower shows are increasingly using mirrors to make compact gardens appear bigger – a concept that’s growing in popularity with consumers who are turning to outdoor mirrors to harness the beauty of reflection, especially where garden designs incorporate ponds and water, and for adding character to courtyard, walled and patio areas.

The stakes are high!

Ornamental Pot Stakes are the ultimate drivers of impulse sales and elegant, decorative designs in Woodlodge’s new Honey & Wild collection offer RRPs that start from just £5.99 – perfect for helping to up basket spend as consumers browse stores. In addition to intricately coloured butterflies, the 2021 collection includes dragonflies and floral designs encompassing roses, daisies and tulips. Shoppers with a penchant for garden art are catered for as well, with heart-shaped stakes and dancing, fairy-like characters that add a touch of magic to containerised displays. Butterfly and dragonfly pot hangers ensure that no container is anything less than a work of art.

Shining a light on outdoor living

With the pandemic ongoing and households set to spend more time at home relaxing and dining alfresco in 2021, the addition of solar powered lanterns empowers consumers to transform gardens into a sparkling nocturnal wonderland with ease. Featuring an array of designs influenced by Moroccan, Indian and Middle Eastern cultures, as well as lattice and heart-shaped styles, the eco-friendly solar-powered lanterns will inspire shoppers to add a new dimension to their gardens, whether placed on table tops or hung from trees.

Stock floral chickens for egg-static sales figures

The arrival of funky floral chickens will be poultry in motion for garden retailers! These fun, decorative characters are the ultimate driver of impulse sales in the ‘animals and farmyard’ garden ornaments category of Honey & Wild. Vibrantly coloured with eye-catching floral artwork, their intense hues can be seen from afar, driving footfall to displays of ornaments and holding high appeal as giftware, too. Quirky cockerels, pigs, ducks, owls, rabbits, goats and sheep complete a line-up with the potential to generate year-round sales to consumers of all ages, with the ability to inject humour and rich tones into gardens regardless of the season.

Capitalising on growth in wildlife gardening

Wildlife gardening is an area of monumental growth. Research by the HTA found that Brits spend £297million on bird food each year. Injecting fun into feeding is at the heart of Honey & Wild with its Owl & Jay Bird feeders; quirky, adorable feathered characters that appear not only on bird feeder bowls but adorn garden balancers, too. With the RSPB advocating year-round bird feeding, Blue and Grey Jay feeding bowls combine practicality with garden art, fueling sales throughout the calendar.

Of course, the above is just a snapshot of Woodlodge’s new Honey & Wild range, which also encompasses the latest on-trend wall pot planters, arty garden stakes, extensive line-up of outdoor lanterns, garden balancers, wildlife-inspired wall art, cast iron ornaments, garden arches, ornamental plant supports, humorous wooden signs, doorstops, garden globes and novelty outdoor décor. The Honey & Wild range will be available from early 2021 and bespoke display solutions are available for each product range.

To find out more about Woodlodge’s new Honey & Wild range for 2021, visit www.woodlodge.co.uk

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Notes to Editors:

Woodlodge is the UK’s leading supplier of garden pots, with a reputation for excellence and expertise in the design and distribution of garden ware. The family business has been trading since 1987, prioritising quality and end-to-end customer service. Woodlodge distributes products to over 2,000 garden centres and retail outlets nationwide.

For more information or images please contact the Woodlodge PR team:

Kimberley Hornby      Tel: 07851 610573      Email: kimberley@hornbywhitefootpr.co.uk

Marc Rosenberg             Tel: 07931 6454170       Email: marc@hornbywhitefootpr.co.uk

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Editors notes

Comprising a uniquely collaborative network of senior PR professionals based at offices around England, Hornby Whitefoot PR has helped a wide range of companies and brands to communicate their news, build business and reposition their reputations since 2015. From strategy to tactics, project management to copy-writing, Hornby Whitefoot PR offers flexible, proactive public relations expertise, founded on real business and marcomms understanding. And our ‘open book’, annual budget or project-based approach – with no murky retainers to hide behind – means you can trust us to make your money go further. Specialisms include the garden, home and lifestyle sector, and the automotive aftermarket industry.