Virtually indestructible! Ultra-tough eco-friendly rubber borders set to transform UK gardens

You’ll never want to use heavy, easily broken concrete border edging again!

Installing edging to makeover flower and veg beds is set to become a breeze thanks to a new generation of virtually unbreakable rubber borders – and as they’re made from recycled tyres, these ultra-light border edges boast impeccable green credentials, too.

Primeur’s Recycled Rubber Border Collection is a lightweight alternative to traditional concrete edging, which is not only heavy to lift but is notoriously susceptible to cracking, especially while being transported home from the garden centre or DIY store.

As an added bonus, the 1.2 metre-long recycled rubber borders offer superb natural flexibility, allowing them to curve and flow around existing lines of planting, while helping gardeners to be more adventurous with their designs and incorporate real wow factor when creating new plots.

The key ingredient to these ultra-tough rubber borders is recycled tyres, and giving tyres a new lease of life in gardens is helping to prevent a mountain of rubber from being dumped in landfill. Globally, 2.5billion tyres are produced every year, creating a huge volume of waste when tyres come to the end of their serviceable life. With each tyre containing over 200 ingredients, it takes 80 years for a waste tyre to decompose – but 6kg of rubber crumb can be recycled from just one tyre and reformed into ingenious new garden products.

Primeur’s Sarah McLafferty said: “There was a time when installing heavy border edging was not for the faint-hearted but our lightweight Recycled Rubber Border Collection is a game changer. Borders are robust enough to withstand whatever the weather throws at them and refuse to stain, fade or rot, ticking all the boxes for low-maintenance gardens. Recycled rubber borders boast impressive resistance to mould and mildew, eliminating the messy and tedious chore of pressure washing to remove unsightly green algae. As borders come with spikes provided to quickly anchor them to the ground, installation is a pleasure.”

Recycled rubber borders can help to reduce the risk of injuries in gardens where children will be playing, as their texture is a softer alternative to hard concrete edging. And as Primeur’s recycled rubber borders are lawnmower and nylon cord trimmer-safe, they’re just the ticket for helping gardeners young and old to avoid coming a-cropper while pottering outdoors.

The Recycled Rubber Border Collection is available in a host of attractive and eye-catching styles to cater for all gardening tastes. A popular choice for a natural look is the Roman Stone Border – winner of a coveted Garden Industry Manufacturers’ Association (GIMA) Landscaping Award – and available in earth or grey colours.

For gardeners looking for a more traditional edging effect but with all the benefits of flexible rubber, Scallop Borders fit the bill, while Flexi-Curve borders with Scroll or Rockwall effects are real head-turners for those who want to jazz up border displays. Ultra Curve EZ Borders come with brick or stone effects, instantly providing the appearance of sophisticated hard landscaping but with the benefit of easy installation.

To find a local stockist of Primeur’s Recycled Rubber Border Collection, call 01274 518800, visit the website at www.primeur.co.uk or email sales@primeur.ltd.uk

[Pull-out box] How to install Recycled Rubber Borders in three easy steps

1) Level the area that will accommodate the border edge and firm the soil down.

2) Set the border edge in place, curving it around existing edges if required.

3) Use a hammer to tap the installation spikes (included) through the holes to secure the border edging in place.

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For more information, interviews or images please contact:

Kimberley Hornby, Primeur PR Team, Hornby Whitefoot PR

Tel: 07851 610573 Email: kimberley@hornbywhitefootpr.co.uk

Notes to editors:

In 2019 Primeur celebrated the milestone of its 50th year in business – an achievement they are incredibly proud of. the company is honoured to work with many of the UK's retail groups and independents creating bespoke ranges as well as expanding its own brand offer. Just over 50,000 sq. ft of warehousing at its head office in Bingley, West Yorkshire ensures Primeur's customers have 100% availability and can react to increases in demand quickly. Innovation and product development have been key to the business' success and remains at the heart of what the Primeur team do today.

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Editors notes

Comprising a uniquely collaborative network of senior PR professionals based at offices around England, Hornby Whitefoot PR has helped a wide range of companies and brands to communicate their news, build business and reposition their reputations since 2015. From strategy to tactics, project management to copy-writing, Hornby Whitefoot PR offers flexible, proactive public relations expertise, founded on real business and marcomms understanding. And our ‘open book’, annual budget or project-based approach – with no murky retainers to hide behind – means you can trust us to make your money go further. Specialisms include the garden, home and lifestyle sector, and the automotive aftermarket industry.