Woodlodge to help retailers drive festive sales growth with launch of new Snowlodge Christmas Décor range

Following its acquisition of Adobe Wholesale and The Garden Foundry, Woodlodge, the UK’s leading brand for pots, containers and garden décor, is to further expand its offering for garden retailers with the introduction of its new Snowlodge Christmas Décor range.

This exciting new offering of around 1,400 festive products represents Woodlodge’s first foray into Christmas décor and will include popular product lines such as stars, wreaths, baubles, ornaments, figurines, lighting and festive plushes, all of which will meet Woodlodge’s exacting standards and high levels of quality assurance.

To support the new launch, Woodlodge will be introducing a Snowlodge Christmas Décor catalogue in early January, while a dedicated 336 square foot showroom display with an adjacent coffee lounge will be opened at Cranmore Conference Centre in Solihull from 12th January until 31st March. This showroom will be open to retailers to view the full collection and place pre-season orders for stock delivery ahead of August.

Talking about the latest addition Woodlodge’s rapidly expanding range, Managing Director, Michael Wooldridge said: “There is no question that festive décor represents big business within the garden retail sector, and we wanted to bring to market a unique offering that combines innovation with quality, helping to provide retailers with a real point of difference with potential to capture a greater share of the expanding Christmas market. Our customers know they can rely on Woodlodge for providing unrivalled customer service and product excellence, so ordering their Christmas stock from us will provide peace of mind.

“Snowlodge Christmas Décor is an exciting development for us, and we are confident that the market will respond positively to the carefully curated portfolio of products that have been selected to drive sales during the crucial Christmas season. We look forward to unveiling this exciting offering to both new and existing Woodlodge customers in the New Year,” Michael added.

Woodlodge will be taking orders for its Snowlodge Christmas Décor range between 12th January to 31st March 2021, with deliveries to retail outlets due to start from 31st August.

When the special exhibition at the Cranmore Conference Centre opens its doors next month, Woodlodge will also be showcasing its new Honey & Wild range of garden décor, a unique collection of fun, quirky products that follow the company’s acquisition of Adobe Wholesale and The Garden Foundry in July. The cutting-edge collection fuses art with entertainment, offering widespread year-round appeal and acting as a powerful sales driver during key gifting periods of the calendar.

To further enhance the experience and maximise opportunities for visitors who missed out on Glee@Woodlodge earlier in the year, Woodlodge’s Root Indoor range of pots, pot covers and design-led accessories for 2021 will also be on display. The line-up encompasses classic, contemporary and floral designs that have been tailored to appeal to a broad customer demographic by offering a wide spectrum of styles to match any home interior.

To book your place at the dedicated showroom to view the Snowlodge, Honey & Wild and Root Indoor ranges, please contact sales manager Abigail Stocker by emailing showroom@woodlodge.co.uk . The showroom will be open by appointment only with numbers limited to a maximum of 60 people in order to keep the area Covid-secure. It will be open from Monday to Friday from 8.30am until 5.30pm, with the final appointment of each day taking place at 3.30pm.

The new 2021 Snowlodge catalogue will be available from 4th January 2021 as both a digital and hard copy catalogue. For more information, please contact Abigale Stocker or by emailing pots@woodlodge.co.uk.

Further details about Woodlodge’s market-leading collections can be found at www.woodlodge.co.uk

ENDS

WORD COUNT: 596

Notes to Editors:

Woodlodge is the UK’s leading supplier of garden pots, with a reputation for excellence and expertise in the design and distribution of garden ware. The family business has been trading since 1987, prioritising quality and end-to-end customer service. Woodlodge distributes products to over 2,000 garden centres and retail outlets nationwide.

For more information or images please contact the Woodlodge PR team:

Kimberley Hornby      Tel: 07851 610573      Email: kimberley@hornbywhitefootpr.co.uk

Marc Rosenberg             Tel: 07931 6454170       Email: marc@hornbywhitefootpr.co.uk

Ends

Editors notes

Comprising a uniquely collaborative network of senior PR professionals based at offices around England, Hornby Whitefoot PR has helped a wide range of companies and brands to communicate their news, build business and reposition their reputations since 2015. From strategy to tactics, project management to copy-writing, Hornby Whitefoot PR offers flexible, proactive public relations expertise, founded on real business and marcomms understanding. And our ‘open book’, annual budget or project-based approach – with no murky retainers to hide behind – means you can trust us to make your money go further. Specialisms include the garden, home and lifestyle sector, and the automotive aftermarket industry.