Woodlodge’s Root Indoor portfolio to grow for 2021 as consumers transform their homes into design-led sanctuaries

With the pandemic prompting consumers to transform their properties into stylish sanctuaries as they spend increasing amounts of time living and working from home, Woodlodge is announcing a perfectly timed expansion of its Root Indoor range of pots, pot covers and design-led accessories ahead of the 2021 season.

Root is Woodlodge’s flagship interiors range, a line-up with an enviable track record of driving retail sales by inspiring consumers to extend their passion for gardening into the home by enjoying the benefits of greenery all year-round. Encompassing floral, classic and contemporary designs, Root takes pride in its ability to offer a style that matches any home interior – providing retailers with cutting-edge designs that have been tailored to cater for a broad customer demographic.

Michael Wooldridge, Managing Director at Woodlodge, said: “From wow-factor houseplant stands that display specimen indoor plants at their very best, to pot covers influenced by cultures and traditions from around the globe, Woodlodge has been at the forefront of tapping into the latest fashions to emerge from the world of interior design, fusing trend-led influences with modern lifestyles to create must-have products with the potential to fly off retailers’ shelves. The pandemic has prompted the nation to take a closer look at its surroundings and we believe the movement for sprucing-up interiors will only go from strength to strength in the new season, creating an ideal environment for retailers to grow sales by unleashing the potential of an expanded line-up of Root Indoor products in 2021.”

Highlights of additions to Woodlodge’s leading Root indoor range for 2021

Pot covers with big personalities!

Root Indoor will feature a range of quirky pot covers for the new season that allow shoppers to express their personalities and explore the creative side of gardening indoors – all retailing at competitive price points. Designed to be key drivers of impulse sales by injecting a sense of fun, and aimed at households with a passion for houseplants, the mother and father pot covers retail at £12.99 while the child design is priced at £9.99. The covers won the New Product Award in Glee’s Garden, Home, Giftware and Clothing category.

Pot stands elevate sales to new heights

The houseplant category is the golden boy of garden retail. Not only did sales of houseplants soar by more than 17.5% last year, according to the Garden Centre Association, but the nation’s love for interior greenery shows no sign of slowing, with post-lockdown sales at garden centres in July reported to be double that of 2019. The fashion for foliage is being driven by millennials who crave outdoor space but are more likely to live in flats and apartments, demanding on-trend houseplant accessories for the perfect Instagram-worthy picture.

Woodlodge’s new Pot Stands in black or gold metal will capture the imagination of this emerging generation of garden centre shoppers – their sleek, slender, straight lines have been engineered to complement minimalist design; allowing foliage and pot covers to make a bold statement by elevating the entire display above ground level.

Send sales skywards with Hanging Pot Covers

Britain’s homes are getting smaller. According to a BBC report, the average UK home provides 85 square metres of living space but new builds commonly offer just 76 square metres. Compare that with new homes in the Netherlands (115 square metres) and Denmark (137 square metres) and the punishing extent of space constraints in the UK hits home. With floorspace at a premium while appetite for houseplants is at an all-time high, the only way to go is up. To help retailers cater for consumers who are restricted by compact living, as well as those who are keen to elevate their indoor jungles to new heights, Woodlodge is introducing its new Hanging Pot Covers. These woven, suspended planters, featuring natural tones that blend into any interior décor, offer maximum potential to boost linked sales, especially when sited close to displays of trailing foliage houseplants.

Global cultures inspire western interiors

Fashions inspired from cultures around the globe hold the key to driving sales of indoor decoration and houseplant accessories, while helping a younger generation of consumers to create breathtaking images that set social media ablaze. At the forefront of this interior decoration movement is Woodlodge’s new Jaipur Decorative Jugs, inspired by traditional patterns and rich earthy tones from the Indian sub-continent that are increasingly influencing western interiors, complementing the green foliage tones of indoor plant displays. Karachi Pot Covers introduce stand-out design inspired by patterns and tones that define Pakistan’s most cosmopolitan city, while bold orange tones and contrasting white floral and leaf patterns that adorn Florin Pot Covers hold timeless appeal for consumers who are seeking to create a dramatic backdrop to indoor plant displays.

Shine a light on LED novelties

LED technology has transformed the garden lighting category; now this attractive, easy-to-use and energy efficient means of introducing warm tones of light is to be extended into the home – ideal for adding an extra dimension to houseplant displays or creating a magical atmosphere in conservatories after dusk. New Glass LED Jar Lights come in a variety of warm pastel tones that instantly create a party atmosphere – and with an RRP of just £3.99 each, these jars of sparkling light hold the key to increasing basket spend with their novelty appeal.

To find out more about Woodlodge’s expanded Root Indoor offering for 2021, visit www.woodlodge.co.uk

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Notes to Editors:

Woodlodge is the UK’s leading supplier of garden pots, with a reputation for excellence and expertise in the design and distribution of garden ware. The family business has been trading since 1987, prioritising quality and end-to-end customer service. Woodlodge distributes products to over 2,000 garden centres and retail outlets nationwide.

For more information or images please contact the Woodlodge PR team:

Kimberley Hornby      Tel: 07851 610573      Email: kimberley@hornbywhitefootpr.co.uk

Marc Rosenberg             Tel: 07931 6454170       Email: marc@hornbywhitefootpr.co.uk

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Editors notes

Comprising a uniquely collaborative network of senior PR professionals based at offices around England, Hornby Whitefoot PR has helped a wide range of companies and brands to communicate their news, build business and reposition their reputations since 2015. From strategy to tactics, project management to copy-writing, Hornby Whitefoot PR offers flexible, proactive public relations expertise, founded on real business and marcomms understanding. And our ‘open book’, annual budget or project-based approach – with no murky retainers to hide behind – means you can trust us to make your money go further. Specialisms include the garden, home and lifestyle sector, and the automotive aftermarket industry.