Harrods Gets a Pizza the Action with Witt
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Following the huge success of its Etna pizza ovens in 2023, Witt announced a new partnership with famous London luxury department store, Harrods.
Tuesday 5th March: Following the tremendous success of Witt Etna pizza ovens in 2023 and winning the Expert Reviews Best Pizza Oven of the Year accolade, Witt has announced a new partnership with famous London luxury department store. The Witt Etna Rotante, with its unique rotating pizza stone, can be found in the Harrods Cookshop on demonstration as the legendary London store takes in stock. The Scandinavian-designed pizza oven will also be displayed in the kitchen and outdoor departments.
Comments Witt UK & Ireland Sales Director, Geoff Johnson, “We are extremely pleased that the global retail phenomenon Harrods has taken on the Witt Etna ovens for 2024 and have featured the Rotante in the demonstration Cookshop. The move is backed by a Harrods customer brochure campaign featuring both models to drive awareness across Harrods customers. As we tie-up joint promotion across social media, the global reach of Harrods will help to drive awareness of the Witt brand and the Etna pizza ovens to an ever-wider audience, supporting all our retail partners across electrical, homewares, DIY, and garden centres.”
Combining sleek Scandinavian design with authentic Italian cooking, this premium pizza oven offers exceptional build quality and class-leading features throughout. Boasting the market’s fastest heat-up (15 mins), true 500-degree cooking, and robust, weatherproof design, the Witt Etna Rotante.
While many pizza ovens use straight or L-shaped burners, Witt’s U-shaped burner surrounds the pizza’s natural round shape and combines with the rotating stone for the best-cooked pizza results on the market.
The gas oven comes with booster burners with 360 degrees of rotating pizza stone, ensuring continuous cooking for perfect leopard-spotted crispy crusts.
Capable of accommodating pizzas up to a family feast friendly 16inches (40.5cm), the Witt Etna Rotante is perfect for pizza parties, chefs, and pizza-aficionados alike and has already taken Europe by storm.
Weighing in at a substantial 38.5kg – almost twice the weight and build quality of its nearest 16inch pizza oven competitor - the Witt Etna Rotante is built to withstand the most extreme weather conditions. Its four foldable aluminium legs with rubber feet offer unrivalled stability and safety compared to models using only three legs, and the premium battery-powered burner ignition system has been designed to stand the test of time and extensive use.
The Witt Etna Rotante is the latest innovation from Danish brand Witt and joins its portfolio of premium cooking, cooling, and food-prep appliances, now available across Europe.
Already available in Selfridges, UK independent retailers, selected garden centres and Witt’s Amazon Store, the Witt Etna Rotante is available now, priced at around £699.
To interview Geoff Johnson on the growing UK palate for home-cooked pizza, request a review sample or for more images and information, please contact the team at Quick Brown Fox: hello@quickbrownfoxpr.com
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Editors notes
Witt is a Danish brand with a 30-year history of developing and marketing some of the finest household products available throughout the Nordic region, UK, Ireland and The Benelux countries. Specialising in unique, innovative products, Witt offers a portfolio of premium brands such as Liebherr, Segway, Hygge! and V-Breathe, as well as designing and developing its own exceptional products for the home. Witt now sells its portfolio across Europe, into premium market sectors where functionality, quality and design are the main priorities.
