HARD ROCK CAFE GIVES YOU SOMETHING TO GO VEGAN ABOUT THIS JANAURY

London; 3rd January 2024 – Hard Rock Cafe in support of Veganuary and Moving Mountains, the nine times Great Taste Award Winning, pioneering, plant-based food tech company, are collaborating to offer a special limited time plant-based menu during the month of January.

“Offering the Hard Rock Cafe® x Veganuary Menu to locals at Hard Rock Cafe® London and Hard Rock Cafe® allows us to open our doors to a growing community of vegan guests,” said said James Russell-Jones, General Manager of Hard Rock Cafe London “and we’re positive this will contribute to customers’ enjoyment of the unparalleled Hard Rock experience.” 

Launching January 3rd at participating Cafes worldwide, including Hard Rock Cafe® London and Hard Rock Cafe® Piccadilly Circus, the new menu showcases unique vegan dishes with a signature twist like the Courgette and Guacamole Bruschetta, Quinoa Mexicana Salad, the Great Taste Award winning Moving Mountains Patty which is a Stacked BBQ Plant Burger as well as Chili Sin Carne Tacos using Moving Mountains Mince, Quorn Tenders Salad and Cauliflower Wings. For those with a sweet tooth, there's also the indulgent Sticky Toffee Pudding with vegan vanilla ice cream.

Hard Rock Cafe® has also released refreshing mocktails in support of dry January including the Chile Lime Pineapple, Cucumber Mint Lime Press and Strawberry Basil Lemonade.

“We are thrilled to partner with Veganuary and Moving Mountains with this special menu,” said Anibal Fernandez SVP Global Cafe Operations, Hard Rock International. “We aim to offer a truly exceptional selection of vegan options for our patrons across participating locations.”

“Veganuary is over the moon to have Hard Rock Cafe participating this January and offering its customers a range of exciting plant-based dishes that will help everyone do their bit to Save the Planet!” says Toni Vernelli, International Head of Policy and Communications for Veganuary.

Eloise Bristow, Head of Marketing at Moving Mountains said: “We are absolutely thrilled to be partnering with Hard Rock Cafe this Veganuary and can’t wait for customers to enjoy the delicious Moving Mountains serves the chefs have created! Hard Rock Cafe were one of the first venues to stock Moving Mountains when we launched back in 2016, and the restaurant has been a fantastic partner ever since. We’re proud to be working with them yet again on a great Veganuary activation, to ensure that their menu stays ahead of the curve and makes plant-based food accessible and delicious.”

Celebrating the launch of The Hard Rock Cafe x Veganuary Menu – Hard Rock locations worldwide are hosting events to kick off the partnership.

To view “The Hard Rock Cafe x Veganuary Menu” and learn more about the “Veganuary” campaign and Hard Rock Cafe® visit www.hardrock.com 

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Editors notes

About Hard Rock®:

Hard Rock International (HRI) is one of the most globally recognized companies with venues in over 70 countries spanning 290 locations that include owned/licensed or managed Hotels, Casinos, Rock Shops®, Live Performance Venues and Cafes. HRI also launched a joint venture named Hard Rock Digital in 2020, an online sportsbook, retail sportsbook and internet gaming platform. Beginning with an Eric Clapton guitar, Hard Rock owns the world’s largest and most valuable collection of authentic music memorabilia at more than 87,000 pieces, which are displayed at its locations around the globe. Hard Rock Hotels has been honored by J.D. Power’s North America Hotel Guest Satisfaction Study as the number one brand in Outstanding Guest Satisfaction for two consecutive years, and among the top Upper Upscale Hotels for four consecutive years. HRI became the first privately-owned gaming company designated a U.S. Best Managed Company by Deloitte Private and The Wall Street Journal in 2021 and has since been honored threefold. Hard Rock was also honored by Forbes among the World’s Best Employers, as well as Best Employers for Women, Diversity and New Grads and a Top Large Employer in the Travel & Leisure, Gaming, and Entertainment Industry. In the 2022 Global Gaming Awards, Hard Rock was named Land-Based Operator of the Year for the second time in four years. In 2021, Hard Rock Hotels & Casinos received first place ranking in the Casino Gaming Executive Satisfaction Survey conducted by Bristol Associates Inc. and Spectrum Gaming Group for six of the last seven years. Hard Rock International currently holds investment grades from primary investment rating agencies: S&P Global Ratings (BBB) and Fitch Ratings (BBB). For more information on Hard Rock International, visit www.hardrock.com or shop.hardrock.com.

About Veganuary

"Veganuary is free to join, and people can sign up at veganuary.com to receive our new Seven Day Revolutionary Meal Plan, Celebrity eCookbook, the Official Veganuary Starter Kit and 31 daily emails packed with nutritional info, delicious recipes, more meal plans and helpful advice. Since Veganuary launched its first pledge 10 years ago – in January 2014 – millions of people, coming from almost every country in the world, have officially taken part. From humble beginnings on a kitchen table in Yorkshire, Veganuary now has campaign hubs in Germany, USA, Brazil, Chile, Argentina, India, Spain and the UK. It has truly become a global phenomenon."

About Moving Mountains

Moving Mountains Foods (www.movingmountainsfoods.com) is a ground-breaking British company leading the innovation in plant-based meat alternatives into unimagined territory. The brand was the first company to bring realistic plant-based meat to the UK and is still hungry for change, pioneering innovative products that taste amazing. By using simple and natural ingredients and incredible scientific methods, Moving Mountains products replicate real meat and fish in every way. 

Moving Mountains Foods was founded in 2016 by Simeon Van der Molen who produced the innovative idea after he was diagnosed with high cholesterol and was forced to cut out meat and dairy or go on statins. Deflated with the lack of seriously tasty meat alternatives on the market, Simeon, who was already a sustainability driven entrepreneur, decided to focus on creating meat alternatives that taste, look, and satisfy cravings like animal meat. By doing this, he hoped to make real and long-lasting changes to human and environmental health, whilst protecting animal welfare. Moving Mountains was born.

Moving Mountains is a 100% British business and 100% independent. Unlike other plant-based meat brands outside of the UK, it has no shareholders from the meat industry.