elho returns to Glee with retail-ready innovations and inspiring shop floor concepts

Sustainable plant pot and accessory manufacturer elho will make its return to Glee this September, showcasing not only a range of new product innovations but also inspiring shopfloor concepts and merchandising solutions designed to help retailers maximise sales, enhance product presentation and meet evolving consumer demand.

Exhibiting on stand 18B64-C65, the B Corp-certified brand will unveil its key launches spanning wildlife, indoor living and everyday gardening, alongside immersive retail displays that demonstrate how carefully considered merchandising and category management can create more engaging shopping experiences and drive commercial performance.

Having supplied the UK market for more than 30 years, elho is keen to reconnect with retailers and demonstrate how it has evolved beyond product innovation to become a trusted retail partner, providing insight-led product range advice, merchandising expertise and category solutions that support long-term growth.

New innovations

Leading the 2026/27 launches is an expansion of elho's award-winning wildlife gardening collection with the introduction of a new range of bird feeders. Developed with wildlife experts, the collection brings a fresh, design-led approach to a category that has traditionally lacked innovation, combining contemporary aesthetics with practical functionality and strong sustainability credentials.

Supported by eye-catching packaging and point-of-sale solutions, the range has been designed to help retailers increase basket spend, maximise sales per square metre and create destination wildlife displays that inspire customers to purchase across the category.

Alongside the wildlife range, elho will introduce niva, the latest addition to its basics portfolio. Developed in response to increasing consumer demand for affordable yet stylish gardening products, niva offers retailers a commercially strong core range that balances contemporary design, durability and accessible pricing.

Rather than being a standalone planter, niva has been designed as a complete merchandising system, featuring:

• 11 sizes, from 14cm to 47cm, suitable for everything from indoor houseplants to large outdoor containers
• Coordinating saucers to encourage add-on purchases and increase basket value
• Compatible plant stands and display solutions for impactful in-store presentation

The coordinated system enables retailers to create cohesive, easy-to-shop displays while supporting cross-selling opportunities and making the most of valuable retail space.

Another new addition is dune, an indoor planter collection designed to capitalise on the continued growth of the houseplant and interiors market.

Available in warm anthracite, mushroom beige and linen white, dune reflects the natural textures, tactile finishes and neutral palettes forecast to dominate interior trends throughout 2027 and beyond. The collection allows retailers to offer consumers elevated styling at an accessible price point, bridging the gap between decorative homewares and practical plant care products.

• Six sizes from 14cm to 30cm to suit everything from gifting to statement indoor planting
• Lightweight and waterproof, making the range easy to merchandise and transport
• Contemporary design that helps retailers tap into the growing demand for aesthetic indoor plant styling at an accessible price point

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Alongside product development, the business continues to invest heavily in consumer insight and category expertise, helping retailers make informed decisions around ranging, merchandising and future trends. This commitment has earned the brand multiple international awards, demonstrating that commercial success, sustainability and exceptional design can go hand in hand.

Visitors to Glee will also be able to explore elho's immersive store concepts, providing practical inspiration for creating attractive, high-performing shopfloors that improve customer experience while maximising category performance and sales.

For more information about elho and its retail offering, visit https://www.elho.com/en/for-business/.

Ends

Editors notes

elho is a plant pot innovator on a mission to inspire as many people as possible to surround themselves with greenery and nature. It does this through creating beautiful, sustainable plant pots and accessories, both for inside the home and for outdoor spaces, whether you have a garden, patio or balcony. Designed to make plant care easy and accessible for everyone, its wide range of products feature clever innovations, such as built-in water reservoirs and invisible wheels, and are created with style at the forefront.

The family business was founded in 1964 and since 2019 elho is proud to call itself a B Corp. As of January 2024, all of its products are made from 100% recycled plastic using wind energy, and are 100% recyclable. In addition, elho has an A-class TÜV certification for the use of recycled plastic.