A Statement in White: Premium TVs Crafted for Style-Conscious Living

Mitchell & Brown’s new White Series TVs offer smart features such as Freely broadcast TV over Wi-Fi and even smarter looks with pure white cabinets.

October 07, 2025, Bolton: Mitchell & Brown, the UK’s favourite domestic TV brand, has launched a new collection of smart televisions that promises to blend seamlessly with bright, contemporary interiors. The new White Series introduces a fresh new look to the TV market saturated with black and grey cabinets.

The exciting new White Series TVs, available in 24in, 32in and 40in screen sizes, are finished in white from the super-slim bezels to the premium pedestal stands. Eye-catching elegance, ideal for modern living room décor, white kitchens, conservatories, or light-coloured bedrooms, this trio of new TVs sacrifices nothing in smart features or technology. These TiVo-based TVs offer a full complement of smart features and services as well as free-to-air TV over Wi-Fi, enabling them to be placed anywhere in the home without the need for an aerial or satellite cable.

And as with all Mitchell & brown premium TVs sold through independent electrical retailers, every White Series TV comes with a seven-year guarantee as standard! This industry-leading warranty gives buyers with confidence that they are investing in a durable and reliable product. It also reflects the brand’s long-standing commitment to quality and customer service, hallmarks that have earned Mitchell & Brown its reputation as a trusted British TV brand.

White televisions are a rarity in the UK, with most brands having abandoned this premium finish for simple greys and blacks, reducing model count to chase down prices. Yet the popularity of white kitchens, pale bedrooms, minimalist living rooms and glass-walled conservatories has never been greater. Black televisions can feel out of place against bright walls, glossy units and Scandi-inspired furniture. Mitchell & Brown recognised this gap and created a range designed specifically for these settings, making technology that complements rather than clashes.

Dan Brown, Operations Director at Mitchell & Brown, said: “We know that many customers take enormous pride in the look of their homes. Until now, they’ve had no choice but to settle for black TVs that jar with white walls or modern furniture. The White Series changes that. It’s all the smart functionality and picture quality you’d expect from us, wrapped in a design that finally fits beautifully into today’s brighter, lighter spaces.”

The White Series models are perfectly sized for rooms where a huge TV would overpower the space but where style and smart functionality still matter. In a kitchen, the smaller 24-inch HD-Ready version can sit discreetly on a worktop or mount on a wall without disrupting the room’s flow. In a conservatory or garden room, the Full HD 32-inch version brings smart streaming entertainment without adding visual weight. The flagship 40-inch Full HD model is ideal for modern living spaces that do not require cinema-scale visuals for TV viewing.

Bedrooms benefit too, as the white finish blends softly with bedding and wardrobes rather than standing out, and all three models benefit from a headphone socket for late-night viewing. With Freely built-in and smart services like Netflix and Disney+ available, these units are plug-and-play wherever the home has Wi-Fi.

Built-in apps provide access to services such as Amazon Prime Video, BBC iPlayer, ITVX, YouTube and more, and Freeview Play integration means viewers can watch live channels, scroll back for catch-up content or explore on-demand options. Multiple HDMI and USB inputs make it easy to connect games consoles, Blu-ray players or soundbars, while wide viewing angles and digital noise reduction ensure a crisp, clear picture from anywhere in the room.

The White Series is available now through Mitchell & Brown’s select independent retailers nationwide. With the combination of modern styling, compact practicality, streaming power and robust aftercare, these televisions represent a compelling choice for anyone looking to upgrade a kitchen, bedroom, conservatory or any space where aesthetics matter as much as entertainment.

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Editors notes

Founded in 1996 by Jim Brown and his sons Matthew and Daniel, the TVD Group started from humble beginnings in a shop in Leigh and has now become a leading UK provider in audio visual solutions. Putting the customer at the heart of everything it does and offering unrivalled service and quality products has acted as a catalyst for growth, which has seen the group go from strength to strength.

In 2016, to celebrate the brand's 20th anniversary and pay tribute to their late father, the two brothers decided to develop their very own exclusive TV brand, names 'Mitchell & Brown' using their father's surname and Jim's mother's maiden name.

Built by Europe’s largest TV manufacturer, who design and manufacture TV’s for almost every major brand around the world, each television undergoes rigorous control processes and testing.

Mitchell & Brown TV sets come in various sizes, including LED TVs from 20” to 75” with build in features such as Freeview Play, Smart TV apps, 4K UHD, WIFI, Hotel Mode and DVD Combi.

The Mitchell & Brown TV range comes with an industry-leading 7-year warranty, so its products have a reputation for client satisfaction and reliability.