Mitchell & Brown Unveils GDPR-Compliant TV Feature for Hospitality and Holiday Rental Market

Bolton, UK – February 18, 2025 –Mitchell & Brown has enhanced its Hotel TV Mode with an innovative GDPR-compliant feature, bringing added privacy and security to selected TV models, designed to enhance guest experiences while ensuring data privacy, security, and seamless entertainment for hotels, serviced apartments, and rental properties.

As guest expectations continue to evolve, businesses in the hospitality sector need to provide seamless, secure, and high-quality in-room entertainment. Mitchell & Brown’s latest range of TV solutions are designed to meet these demands, offering a GDPR-compliant 4K smart TV experience tailored for hotels, serviced apartments, holiday homes, and Airbnb properties.

With built-in security features, automated guest sign-out of smart TV apps and services, these TVs not only enhance the guest experience but also provide businesses with greater control and peace of mind.

Data privacy has become a critical concern for the hospitality industry, with standard smart TVs allowing guests to log in to their own streaming services accounts. However, few of the TVs ensure that these customer details are automatically wiped after checkout. This creates potential GDPR compliance risks and could lead to personal data being accessed by future guests.

Mitchell & Brown’s dedicated Hotel TV setting eliminates this issue with an automatic app sign-out feature, which ensures that personal login details from streaming services such as Netflix, Prime Video, and YouTube are erased as soon as the TV is switched off or put into standby but only when the TVs Hotel Mode functionality is enabled. In addition, the secure Hotel Mode prevents guests from altering settings, maintaining consistency and ease of use for every new arrival.

For businesses managing multiple rooms or rental properties, efficiency and consistency are key. Mitchell & Brown’s USB Cloning feature enables quick deployment of uniform settings across multiple units, significantly reducing installation time and ensuring that every guest experiences the same high standard. This can only be achieved using either an additional/external source or digital signage platform.

Mitchell & Brown’s TVs, equipped with Hotel Mode is available in a range of sizes and configurations and has been developed with reliability and long-term value in mind. These models come with an industry-leading 7-year warranty, offering businesses greater confidence in their investment and forward budgeting. With UK-based customer support and a range of screen sizes to suit different property types, these Mitchell & Brown TVs provide a practical, affordable and future-proof guest TV functionality to the hospitality sector.

For more information on Mitchell & Brown’s TV for the hotel industry, alongside a range of commercial AV solutions for any size of accommodation, visit tvdgroup.co.uk.

Ends

Editors notes

Founded in 1996 by Jim Brown and his sons Matthew and Daniel, the TVD Group started from humble beginnings in a shop in Leigh and has now become a leading UK provider in audio visual solutions. Putting the customer at the heart of everything it does and offering unrivalled service and quality products has acted as a catalyst for growth, which has seen the group go from strength to strength.

In 2016, to celebrate the brand's 20th anniversary and pay tribute to their late father, the two brothers decided to develop their very own exclusive TV brand, names 'Mitchell & Brown' using their father's surname and Jim's mother's maiden name.

Built by Europe’s largest TV manufacturer, who design and manufacture TV’s for almost every major brand around the world, each television undergoes rigorous control processes and testing.

Mitchell & Brown TV sets come in various sizes, including LED TVs from 20” to 75” with build in features such as Freeview Play, Smart TV apps, 4K UHD, WIFI, Hotel Mode and DVD Combi.

The Mitchell & Brown TV range comes with an industry-leading 7-year warranty, so its products have a reputation for client satisfaction and reliability.