CreateFuture - CF/Beyond

Why iGaming is becoming the proving ground for enterprise AI transformation

For the past two years, iGaming organisations have been focused on AI experimentation to understand how they could use the technology.

However, that phase is coming to an end, and questions are shifting to the practical outcomes: Where is the return? How does AI scale? Which processes should be automated? Where does human judgement still matter?

Few industries have reached this point faster than iGaming.

Operators are already embedding AI across trading, engineering, customer operations, testing, safer gambling and platform development. The issue is no longer whether AI works; it is how organisations deploy it to create measurable business value.

Introducing CF/Beyond

CF/Beyond brings together CreateFuture's engineering, AI and business transformation expertise under a single proposition, helping organisations move beyond AI experimentation and into measurable business value.

It reflects an approach that has already been proven across complex, highly regulated industries, rather than a new capability developed in response to the latest AI trend.

The trends we are seeing in the iGaming industry:

Beyond AI pilots

The operators seeing the greatest return aren't necessarily deploying the most AI. Rather, they're making very deliberate decisions about where AI should:

• Automate repetitive, manual activity.
• Augment people with faster insight and better decision-making.
• Orchestrate increasingly complex engineering and operational workflows.
• Humanise the moments where trust, judgement and customer experience remain critical.

Proof beyond the hype

CreateFuture has helped deliver measurable AI transformation at enterprise scale as organisations move beyond experimentation to embed AI into day-to-day operations. Some headline figures have included:

Evoke

Scaling AI and automation across its global trading platform.

• £30 million operational cost savings
• 18 AI solutions deployed into production

FanDuel

Reducing testing time while improving quality

• Saving 1 day of dedicated manual time on each regression execution
• 50% of testing backlog automated
• Complex test creation reduced from around one hour to as little as six minutes

Available for comment:

Spokespeople

Hassan Peymani – Head of iGaming

Martin Paton – Chief Technology Officer

Lindsay Ratcliffe – Chief Innovation & Transformation Officer

CreateFuture's specialists are available to discuss:

• Why iGaming has become one of the most mature AI sectors.
• What other industries can learn from AI adoption in iGaming
• Why AI governance and operational maturity are becoming commercial differentiators.
• How operators are moving beyond AI pilots into measurable business value.
• Where to automate, augment, orchestrate and where to keep humans at the centre.

If you would like to speak to one of the CreateFuture team on CF/Beyond, then please do not hesitate to get in touch.

Ends

Editors notes

At CreateFuture we don’t believe in templated digital solutions or overhyped promises. We believe in the transformational power of digital. Rock-solid outcomes that take hard work, commitment and ingenuity. With a team of over 600 experts (and growing fast) and 5+ UK locations, we know what it takes to tackle challenges and create effective digital solutions. We’re proud to collaborate and partner with the likes of PayPal, adidas, NatWest, FanDuel, MoneySavingExpert, Penguin Random House, Aggreko, Skyscanner, Yorkshire Building Society and Flutter Entertainment.