UK’s Fastest Growing SDA Brand To Launch TV Campaign For One Of The Market Leading Air Fryers

Tower are launching a TV campaign to build on the success of their innovative range of air fryers as part of a huge £1million investment

This winter, Tower, one of the leading Air Fryer brands in the UK, is making waves with a significant £1million investment in marketing to fuel its growth. The campaign aims to showcase how consumers can enhance kitchen efficiency, saving both time and energy, all keeping the food quality and taste delivered by the Xpress Pro Combo Air Fryer—a bestseller from Tower. This award-winning appliance earned the title of Small Electrical of the Year 2022 at The Housewares Awards, secured a finalist spot at the Excellence in Housewares Awards 2022, and earned a recommendation from the Good Housekeeping Institute.

Renowned for their impactful Home of the Air Fryer campaign, Tower's commercial is scheduled to air at prime time from December 4th to 17th.

Rod Burrows, Marketing Director shares his excitement for the upcoming campaign, “We’re thrilled to be on TV again, and can’t wait to see one of our most popular air fryers being in the commercial during the festive period. Tower has become one of the top brands for air fryers and we aren’t stopping, we urge our retailers to order stock now in preparation.”

Tower is now award-winning for its Excellence in Product Development, after winning the award from the Excellence in Housewares Awards, demonstrating the dedication to innovation and quality products that Tower has become renowned for.

Introducing the Tower Xpress 10-in-1 Air Fryer Oven

The Tower Xpress T17076 10-in-1 Air Fryer Oven features in the campaign itself and showcases why Tower air fryers are a must have in homes across the UK. The advert will highlight the various cooking modes of the Air Fryer which provides consumers with the flexibility to grill, roast, bake, air fry and even dehydrate. It even has a rotisserie function that will allow consumers to cook a whole rotisserie chicken in an hour. It is this versatility that sets the T17076 apart from standard air fryers, as it provides a range of functions to cook delectable dishes to perfection at the push of a button. 

One of the key selling points of a Tower Air Fryer is the ability to save not only time, but energy in the kitchen. Tower air fryers can cook food up to 30% faster than a conventional oven, which in turn can save up to 70% on energy usage. Since the cost of living crisis, families across the country have changed their habits or swapped out their appliances, with air fryers being one of the most common, to help decrease energy bills. The commercial will have a particular focus on the energy-saving capabilities of the 10-in-1 air fryer, helping to advise consumers of the potential savings available to them.

Like many Tower Air Fryers, the T17076 utilises Vortx technology ensuring circulated heated air is distributed to every inch of the basket both around and under the food. This is to ensure even heat distribution for thoroughly cooked food and beautifully crisp textures, losing all of the fat but none of the flavour. This unique Tower technology cooks 30% faster than conventional cooking with 99% less oil.

For more information keep an eye on RKW’s website and social media channels or email sales@rkltd.com. 

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Editors notes

RKW is the trading division of Sutton Venture Group established in 1989. The family business employs over 500 staff through its offices in the UK, Hong Kong, India and China. The company designs, manufactures and distributes small domestic appliances and housewares for its owned and licensed brands which include Black and Decker, Morphy Richards, Tower and Swan along with distributing leading brands such as Breville, Lavazza, Smeg and Russell Hobbs.