Tower Housewares and Birds Eye Team Up to Save You Even More Money

Tower, a prominent name in the kitchen appliance space, is thrilled to announce a partnership with Birdseye, a leading manufacturer of high-quality frozen foods. This strategic collaboration aims to champion a sustainable, cost-effective solution for your kitchen, while redefining the way consumers experience convenience, taste, and healthiness in their meals by bringing together Birdseye's diverse range of frozen foods and Tower's state-of-the-art Air Fryer technology.

The centrepiece of this partnership is the utilisation of Tower Air Fryers to create healthier dishes using Birdseye frozen foods. Consumers can now relish the dual benefit of savouring top-tier meals from Birds Eye while simultaneously cutting back on electricity usage with the Air Fryer.

Birdseye has long been at the forefront of frozen food innovation, consistently delivering quality and convenience to households around the world. With their extensive range of frozen foods, from vegetables and seafood to poultry and ready-to-eat meals, Birdseye empowers consumers to prepare flavourful and nutritious dishes with ease.

Tower, known for its commitment to innovation and reliability, introduces an array of advanced Air Fryers that allow users to achieve crispy, golden results with up to 80% less fat compared to traditional frying methods. The partnership will showcase the versatility of Tower Air Fryers, presenting an ideal solution for cooking Birdseye frozen foods to perfection.

As part of the partnership, both brands will collaborate on recipe development, sharing innovative ideas and techniques that showcase the capabilities of Tower Air Fryers when paired with Birdseye frozen foods. These recipes will be made available through various channels, including digital platforms, social media, and printed materials, allowing consumers to experiment with new and exciting culinary creations in the comfort of their own kitchens.

To kick start this collaboration, Birds Eye is embarking on its very first "Free Freezer Filler Tour" during the first week of September, with stops in London, Liverpool, and Wolverhampton. This

partnership aims to relieve some of the stress associated with the back-to-school season by providing families with convenient, tasty, and nutritious teatime solutions.

The "Free Freezer Filler Tour" will run from September 1st to September 7th, coinciding with the 'back to school' week. Birds Eye's team will be stationed at key school pick-up locations in these cities, distributing bundles of their delicious frozen products to families. These bundles are designed to guaran-TEA families a convenient and wholesome teatime, ensuring that everyone can enjoy a delicious meal without the fuss of extensive preparation.

The celebration doesn't stop there! Birds Eye is committed to ensuring that everyone has a chance to take home a selection of Birds Eye goodies. To include everyone, Birds Eye is launching an engaging Back-to-School Social Media Competition starting on September 4th, 2023. The competition mirrors the excitement of the "Free Freezer Filler Tour" and offers participants the opportunity to win fantastic prizes.

GIVEAWAY ALERT: Three lucky winners will have the chance to take home a Tower VortX 9L Dual Basket Air Fryer along with £50-worth of Birds Eye vouchers. This incredible prize package will empower winners to create delicious, nutritious meals with ease, thanks to Tower Housewares' innovative kitchen appliance, while enjoying Birds Eye's wide range of frozen food offerings.

As part of the partnership, both brands will collaborate on recipe development, sharing innovative ideas and techniques that showcase the capabilities of Tower Air Fryers when paired with Birdseye frozen foods. These recipes will be made available through various channels, including digital platforms, social media, and printed materials, allowing consumers to experiment with new and exciting culinary creations in the comfort of their own kitchens.

A spokesperson for Tower said, "This partnership aligns perfectly with Tower's commitment to delivering innovative kitchen solutions that enhance the cooking experience. By collaborating with Birdseye, we are empowering consumers to elevate their meals with the perfect balance of taste and health."

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Editors notes

Iconic and British, that’s Tower. We are proud to have over 100 years of experience in manufacturing and design excellence, providing homes with everyday kitchen essentials.