Mitchell & Brown’s launches small-screen QLED TVs

Bolton, UK – September 16, 2025: Mitchell & Brown has expanded its award-winning portfolio with the launch of the 7 Year Elite Full HD series, a new line-up of high-performance QLED TVs that prove bigger doesn’t have to be better. Designed to bring premium technology and features into the smaller screen sector, the range is available in 32-inch and 40-inch Full HD, as well as main-room sized 43-inch, 50-inch, 55-inch and 65-inch Ultra HD 4K models.

“With Freely built-in, our new QLED range is simply plug-and-play over WiFi, enabling them to be simply installed in any room in the home,” says Rob Greenlees, Sales Director and Mitchell & brown. “The range offers everything customers could need from a smart TV, and the two smaller screen sizes are ideal for second room installs without the need to run signal cables. This new range will open up new TV sales opportunities for our retailers.”

As TV sizes have steadily increased, smaller models have often been left behind, relying on ageing LCD technology and limited smart functionality. This has left a gap for consumers who want a compact set for bedrooms, kitchens, student accommodation, or second homes, but still expect modern performance. The 7 Year Elite Full HD series directly addresses this need, introducing Quantum Dot QLED colour reproduction, Dolby Vision and HDR10, and Dolby-enhanced audio to compact screens.

The design is both stylish and practical, featuring near-borderless screens, ultra-slim bezels, and a premium pivoting pedestal stand. On the shop floor, this makes for an eye-catching alternative to the standard plastic-footed models that dominate the entry-level market, giving retailers a stronger story to tell customers about Mitchell & Browns quality, finish, customer service and class-leading 7-year guarantee across this new QLED range.

With Freely built in this new range can stream live television, run catch-up programming and access major smart TV apps over Wi-Fi, without the need for aerial or satellite connections. Freeview Play is also included, ensuring traditional broadcasting sits comfortably alongside the best of on-demand TV programming, appealing to households across all demographics. With multiple HDMI and USB inputs, Bluetooth on all models, and digital audio and headphone outputs, these TVs offer a versatile alternative to major brand-name TVs or low-cost Far East imports.

Crucially for retailers, every Mitchell & Brown TV in the premium ranges comes with the brand’s class-leading seven-year guarantee. This unrivalled level of reassurance helps close sales, builds customer loyalty, and reduces return rates, all while underlining the company’s reputation for reliability. Supported by Mitchell & Brown’s nationwide network of independent high street partners and the in-house customer care team based in Bolton, the aftersales experience is as robust as the products themselves.

“By delivering premium technology in smaller sizes, the 7 Year Elite Full HD range offers independent retailers an immediate way to capture high-value sales in a category where consumers have traditionally had little choice but to accept compromise,” adds Rob. “With the demand for compact televisions rising and the desire for quality stronger than ever, this launch represents a significant retail opportunity for our partner retailers.”

The new QLED range, available in screen sizes from 32-inch to 65-inch, is now exclusively available to trade from Mitchell & Brown.

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Editors notes

Founded in 1996 by Jim Brown and his sons Matthew and Daniel, the TVD Group started from humble beginnings in a shop in Leigh and has now become a leading UK provider in audio visual solutions. Putting the customer at the heart of everything it does and offering unrivalled service and quality products has acted as a catalyst for growth, which has seen the group go from strength to strength.

In 2016, to celebrate the brand's 20th anniversary and pay tribute to their late father, the two brothers decided to develop their very own exclusive TV brand, names 'Mitchell & Brown' using their father's surname and Jim's mother's maiden name.

Built by Europe’s largest TV manufacturer, who design and manufacture TV’s for almost every major brand around the world, each television undergoes rigorous control processes and testing.

Mitchell & Brown TV sets come in various sizes, including LED TVs from 20” to 75” with build in features such as Freeview Play, Smart TV apps, 4K UHD, WIFI, Hotel Mode and DVD Combi.

The Mitchell & Brown TV range comes with an industry-leading 7-year warranty, so its products have a reputation for client satisfaction and reliability.