Lemongrass Marketing hosts “Future Proof” webinar series for outdoor, adventure and wellness travel brands

Lemongrass Marketing is launching a series of webinars for outdoor, adventure and wellness travel brands. The webinars will help travel brands to better understand how they can future proof their marketing plans during times of unprecedented change and with much smaller budgets available post COVID-19.  

“Customer journeys in a digital age have fundamentally changed. Travel brands need to understand what that change means for them and what they need to do to future proof their marketing, communications and content plans”, says Lemongrass Marketing CEO Mirjam Peternek-McCartney. “Many of our clients are faced with smaller marketing budgets post COVID-19 and have asked how they can make the most of their budget to reach the right kind of traveller with the right message at the right time. Our webinars will address that challenge and teach strategies to achieve just that.” 

The webinars will address questions such as:  

• How do I use data to make informed decisions about where to invest my marketing budget 
• Which channels are the right ones for my brand (Social, PR, SEO, Content etc.) 
• How do I correctly profile my audience – new tools and techniques 
• How do I go about campaign prototyping and mapping out customer journeys of my guests to make sure I am there for them with the right messages, delivered in a personalised way at the right time  

The free webinars will launch on Wednesday, 22 April at 9am GMT with ‘Future proof your travel brand in a digital first age and understand the changing customer journey to grow revenue’. Travel brands wishing to attend the webinars can register here. 

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About Lemongrass Marketing 

Lemongrass Marketing is a progressive travel marketing and communications agency that aligns earn-first, data-driven campaigns with the customer journey, to deliver maximum impact for clients. Our travel and hospitality consultants help travel brands generate increased bookings year-round by developing measurable campaigns that guide customers’ journeys for our hotel, tour operator and destination clients and deliver a clear return on investment. 

Offering a 360, fully integrated and digital-first approach to travel PR and communications and sales and marketing, Lemongrass are is a leading consultancy for forward-thinking, innovative travel brands. 

Lemongrass Marketing sets itself apart by a strong, values-driven culture and the agency is en route to becoming the UK’s first travel communications B-Corp, a community of companies that use the power of business as a force for good. Its aim is to create a sustainable, inclusive economy by reducing poverty and inequality, creating high-quality jobs and a healthier environment. 

www.lemongrassmarketing.com  

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Editors notes

Award-winning PR, Digital PR and Content Marketing Agency for Travel Brands