Trade Press Launch - Mitchell & Brown unveils its 2021 TV Line-up

 Mitchell & Brown unveils its 2021 TV Line-up 

 As the UK high street opens for business, Mitchell & Brown has unveiled its strongest TV line-up to date and further expanded retailer support with a UK-wide PR campaign. 

 From 4K UHD smart TVs to easy-to-use everyday HD models, premium performance, customer service and 7-year warranty underpin the entire 2021 Mitchell & Brown TV range. 

Bolton-based Mitchell & Brown has unveiled details of its expanded 2021 TV line-up, offering independent retailers an exclusive range of TVs designed for UK consumers. Backed up by Mitchell & Brown’s unrivalled 7-year warranty, UK-based call centres for customer support and robust margins, 2021 sees the brand further support the retail channel with a broad-based consumer PR and brand awareness campaign.

Building on the success of its 2020 range, the new line-up boasts 30 new models covering 4K/Ultra HD, Smart, DVD Combi, Full HD and HD Ready TVs, and offers a modern aesthetic with design cues that extend across the range. Drawing on the retail experience of founders Dan and Matthew Brown, the 2021 TV portfolio has been carefully curated to offer an ideal UK-focused range-spread and logical up-sell route through each model series.  

Selling exclusively through the independent channel and offering a competitive pricing structure, Mitchell & Brown customers can expect in-store demonstration, face-to-face advice, and a dedicated support line to help with any set-up or operational issues. The company is this year helping to highlight these benefits and drive consumers into its high street retailers with a national consumer PR and marketing campaign. Working with Quick Brown Fox PR, the move will see Mitchell & Brown featured in the national press and across home and lifestyle titles that appeal to the typical independent channel consumer. 

 “We have continually improved and refined our TV line-up over the last five years and now offer our strongest range to date, ideally suited to UK living rooms, bedrooms and kitchens,” says Dan Brown, Director of Operations at Mitchell & Brown. “With the high street once again open for business, it is the right time for us to focus on brand awareness and use national media to help drive customers into our retailers’ stores. As a proudly British brand focused on quality and service, we are perfectly aligned with the unique benefits of our expanding network of independent retail partners across the UK.” 

Hero of the 2021 line-up is Mitchell & Brown’s UHD18114KBL 4K Smart Near-Borderless series, available in 43”, 50” and 55” screen sizes. The ultra-modern design offers a super-slim bezel surround, Freeview HD and a host of Wi-Fi connected services, including Amazon Prime Video, Netflix, FreeviewPlay, YouTube and Alexa voice control. The crisp, Ultra HD screens use the latest Dolby HDR (High Dynamic Range) LED technology for breath-taking visual performance and will smoothly upscale even standard definition sources to make the most of its 4K resolution screen. The image is backed by a premium sound system, with a built-in subwoofer in the two larger models, designed to offer exceptionally articulate dialogue and big bass for immersive movie entertainment. RRP prices for the 4K Smart Near-Borderless series range from £529.99 to £799.99.  

For those with less space in the living room or looking for a TV for a secondary location, Mitchell & Brown this year offers an unrivalled selection of smaller screen TVs for stand or wall-mounting, with and without built-in DVD player. With Freeview HD and a 7-year warranty across the range, all of Mitchell & Brown’s smaller screen models (20” to 32” screen sizes) are supplied with a stand or can be wall-mounted. 

With Mitchell & Brown’s media campaign starting this month to coincide with the arrival of the new 2021 TV range, Richard Stevenson, MD at Quick Brown Fox PR, commented, “It is great to be working with a brand that offers such a wealth of unique benefits to both its retailers and consumers. We will be highlighting the brand’s quality, service and outstanding support reputation, both from its Bolton HQ and through its retail partners, giving Mitchell & Brown a genuine point of differentiation in a crowded sector. We are extremely pleased to be working with the brand at this very exciting time in its expansion into a key player in the UK TV market.” 

 The 2021 Mitchell & Brown range launches this month, with models arriving through May & June. Full details of the 2021 TV portfolio can be found at www.mitchellandbrown.co.uk.  

 Quality independent retailers looking for an exclusive TV range with unrivalled support should contact Big Red Sales on info@bigredsales.co.uk 01344 893932 or direct on sales@mitchellandbrown.co.uk or 01204 377 693. 

For more images, model-specific pricing information or review samples, please get in touch with the team at Quick Brown Fox:  hello@quickbrownfoxpr.com / 01797 360 513    

About Mitchell & Brown 

Part of the Bolton-based TVD Group established in 1996, Mitchell & Brown is a British TV brand that puts the UK customer at the heart of everything it does. Offering a range of TVs developed explicitly for UK consumers and manufactured by Europe’s largest TV manufacturer, the brand continues to go from strength to strength by bucking the trend for ‘globalised’ products. The UK focus continues through retail and customer service, with Mitchell & Brown exemplifying the local ethos, family values and unrivalled customer support that many of its trusted high street retailers have built their success on. The Mitchell & Brown TV range comes with an industry-leading 7-year warranty as standard. Find out more about Mitchell & Brown: www.mitchellandbrown.co.uk 

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Editors notes

Founded in 1996 by Jim Brown and his sons Matthew and Daniel, the TVD Group started from humble beginnings in a shop in Leigh and have now become a leading UK provider in audio visual solutions. Putting the customer at the heart of everything we do and priding ourselves on unrivalled service and quality products has acted as a catalyst for growth, which has seen the group go from strength to strength. In 2016, to celebrate the brand's 20th anniversary and pay tribute to their late father, the two brothers decided to develop their very own exclusive TV brand, names 'Mitchell & Brown' using their father's surname and Jim's mother's maiden name. Built by Europe’s largest TV manufacturer, who design and manufacture TV’s for almost every major brand around the world, each television undergoes rigorous control processes and testing. Mitchell & Brown TV sets come in various sizes, including LED TVs from 20” to 75” with build in features such as Freeview Play, Smart TV apps, 4K UHD, WIFI, Hotel Mode and DVD Combi. The Mitchell & Brown TV range comes with an industry-leading 7-year warranty, so our products have a reputation for client satisfaction and reliability.