Porcelain Superstore’s Serena Range Taps Into the Rise of Lived-In Interiors

Warm, earthy hues are taking centre stage in a new two-strong tile collection from independent retailer Porcelain Superstore.

Bringing together sun-baked terracotta tones, striking geometrics and a tactile finish, Porcelain Superstore’s new Serena range exudes authenticity and natural appeal.

Available in two finishes – Décor and Mix – Serena is perfect for creating timeless patterned floors and statement walls.

Abbas Youssefi, Managing Director of Porcelain Superstore, said: “The Serena collections are all about warmth, character and that slightly imperfect, lived-in look people are really craving in their homes.

“The beautiful terracotta tones have a lovely way of softening a room, while the patterned finish brings instant personality without feeling too polished or formal.”

Serena Mix offers a warmer take on trending Victorian chequerboard tiles, with each tile split into four smaller squares. Serena Décor, with its bold geometric pattern, rustic colourway and textured finish, is a true triple threat.

Abbas added: “These are tiles that work particularly well in kitchens, bathrooms, hallways and boot rooms because they combine decorative impact with the practicality of porcelain. They give you the charm of an aged artisan floor, but with a surface that is hardwearing, easy to clean and suitable for busy family spaces.”

For those looking to inject warmth into the home, the new Serena range is an ideal solution. Pair with simple cabinetry, natural woods, warm neutrals or aged brass finishes for an elegant finish.

Abbas said: “The key is to let the pattern breathe. Used across a floor or as a statement wall, it can make a space feel layered, soulful and much more considered.”

Porcelain Superstore’s new Serena collection is available now, priced at £48 per m2. 

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Editors notes

ABOUT PORCELAIN SUPERSTORE

Independent and family-run, the brothers behind Porcelain Superstore might have been brought up in the tile industry, but they aren’t afraid of shaking it up.

Passionate about porcelain, they scour Europe and beyond for their curated collections, which are handpicked from only the most respected tile factories.

Only the best-looking and top-quality tiles make it to their warehouse where bright, vibrant geometrics sit alongside more traditional large format tiles to offer customers the widest choice of quality porcelain tiles.

Throw in exceptional customer service and five-year guarantees on all tiles and it’s easy to see why Porcelain Superstore are not afraid of breaking the mould. 

For more: porcelainsuperstore.co.uk

Porcelain Superstore is represented by homes & interiors PR specialists jwcpr