SecuTix helps Brentford welcome fans to its new home

2,000 supporters watched The Bees take on Blackburn Rovers last weekend.

Working with ticketing engagement platform SecuTix, Brentford Football Club was delighted to welcome 2,000 fans to Brentford Community Stadium last Saturday (5th December) for the visit of Blackburn Rovers. 

The Bees were the first SecuTix client in the UK to take advantage of SecuTix’s social distancing tool, which seats fans automatically according to social distancing guidelines.

Mike Morris, Brentford’s Technology Director, said: “2020 has been a difficult year, but something that hasn’t changed is the fact that Brentford is a truly fan-centric club. Being in Tier 2, we are currently limited to welcoming back 2,000 fans a game, but we set out to manage that in the fairest way possible by giving our season ticket holders access to games on a rotational basis.’’

Using the SecuTix social distancing tool, which automatically blocks off surrounding seats when tickets are booked, ensured social distancing restrictions were maintained.

“We were really impressed with how the tool worked,” said Morris. ‘’Being automated obviously helped from a logistical perspective and gives us the confidence to scale up when more fans are allowed back. Via the tool we managed to hit 30 per cent occupancy across the stands we opened, which was at the higher end of our expectations.’’

David Hornby, Managing Director SecuTix UK and Ireland, added: “As we saw at the weekend, the return of fans is crucial to the recovery of sport in the UK. Brentford are using our recently developed social distancing tool to help welcome their fans back. We are delighted that our technologies are facilitating the whole experience for Brentford as a partner and ultimately their fans as well.’’

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Editors notes

SecuTix is a pioneer in applying the SaaS model to ticketing and a European developer of an integrated, cloud-based platform for white label ticketing and target group management. SecuTix 360° offers event professionals a multichannel ticketing solution that enables them to control their distribution, reach their audience and thus strengthen customer loyalty and increase sales. The company is a subsidiary of the Swiss systems integrator Elca with headquarters in Lausanne and branches in Paris, Madrid, London and Munich. Numerous museums, cultural institutions, stadiums, sports clubs, municipalities and festivals rely on SecuTix to revolutionise ticket processes and offer their customers a unique experience.