Madrid Destino and SecuTix extends partnership for ticketing and audience management

• SecuTix will offer its fully customisable and white label ticketing solution to sell tickets and season tickets.
• This is the third time that SecuTix is a supplier of Madrid Destino.

SecuTix, the SaaS ticketing engagement platform, has announced the renewal and extension of its contract with Madrid Destino. The Madrid City Council’s municipal company is responsible for managing leading venues in the city, hosting cultural, leisure, business tourism and sporting events.

The contract will give Madrid Destino use of the white-label ticketing solution and ongoing technical support to sell tickets and season tickets, sale of merchandise, spectator management, access control and report management.

The centres and venues to be managed by the SecuTix solution include:

• Teatro Español
• Fernán Gómez Theatre
• Circo Price Theatre
• Conde Duque
• Naves Español

Also, for a limited period, SecuTix will provide Madrid Destino with support for any specific needs that may arise. "At SecuTix, we are delighted to have been awarded the new tender to be able to continue offering Madrid Destino our platform, with which they can manage the capacity of all their numbered venues from a single system. They will also be able to maintain a global view of their users' behaviour through our CRM module, which is fully integrated into our global solution. This demonstrates the professionalism, trust and quality of our service, as SecuTix has been the best partner for the digitalisation of Madrid Destino for the past five years", said Jorge Colomar, General Manager of SecuTix in Spain.

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Editors notes

SecuTix is a pioneer in applying the SaaS model to ticketing and a European developer of an integrated, cloud-based platform for white label ticketing and target group management. SecuTix 360° offers event professionals a multichannel ticketing solution that enables them to control their distribution, reach their audience and thus strengthen customer loyalty and increase sales. The company is a subsidiary of the Swiss systems integrator Elca with headquarters in Lausanne and branches in Paris, Madrid, London and Munich. Numerous museums, cultural institutions, stadiums, sports clubs, municipalities and festivals rely on SecuTix to revolutionise ticket processes and offer their customers a unique experience. If you require press materials in FR, GE, IT or ES, please contact us.