Swan expands its success in the coffee category with new launches for A/W 2025.

For decades, Swan has been a trusted name that combines style and innovation in small domestic appliances. With a heritage that stretches back to the early 20th century, Swan has consistently delivered products that bring both quality and character into homes worldwide. Today, Swan stands proud as one of the fastest-growing SDA brands in the UK, leading the way in breakfast and kitchen collections that inspire consumer loyalty and drive incremental value for retail partners.

Swan is growing its footprint with coffee machines, Designed to meet the evolving needs of modern households, these launches combine professional performance with Swan’s signature design ethos, creating solutions that are stylish, practical and accessible for all.

Barista Quality Coffee, Made Simple for Users

Swan is bringing professional barista experiences into the home with its latest line of Digital Espresso Coffee Machines. The move builds on Swan’s impressive success in the coffee machine market, with popular models across its best-selling Retro collection. Market data also highlights the growth potential: espresso machines are forecast to outpace pods by 2028, with espresso already accounting for over 500,000 units in the UK.

For consumers, the appeal of espresso lies in both quality and sustainability. Unlike pod machines, which face growing concerns over plastic waste, espresso delivers a richer, bolder flavour that is widely regarded as the benchmark for premium coffee experiences. Consumers are increasingly willing to pay more for machines that offer superior taste, advanced features, and sustainable credentials.

With its new mid-price Digital Espresso range, Swan is perfectly positioned to tap into this demand. Combining professional performance with premium aesthetics and innovative features and offering models designed to suit both large and compact kitchens. This collection ensures there is a perfect option for every consumer looking to elevate their at-home coffee routine.

• Swan Digital Espresso Coffee Machine: With a premium touch display and seven pre-set drink options, this machine delivers authentic café-quality drinks at the touch of a button. Its 20-bar pressure system ensures 33% improved extraction compared to standard models, while the automatic milk frother makes cappuccinos and lattes effortlessly smooth.
• Swan Digital Espresso Coffee Machine with Auto Milk Frother: Offering five pre-set options including Americano, this machine balances variety with simplicity. The variable steam frother lets users create everything from silky cappuccinos to indulgent hot chocolates, all with Swan’s signature precision.
• Swan Digital Espresso Mini Coffee Machine: Designed for smaller kitchens, the mini machine packs all the power of Swan’s 20-bar extraction system into a footprint 35% smaller than standard machines. With three pre-set options and a variable milk frother, it delivers big performance without compromising on space.

Across the collection, features such as removable drip trays, one-touch cleaning, and dual-shot options make Swan coffee machines as easy to maintain as they are to enjoy. For consumers, it’s about bringing indulgence into daily routines. For retailers, it’s about tapping into the growing demand for at-home barista experiences.

A Brand for Growth

With these expansions, Swan is proving once again that it is more than a heritage brand, it is an innovator with a clear strategy for growth. By strengthening its coffee portfolios, Swan is giving retailers access to two high-demand categories that will deliver year-round value.

Swan brings over 90 years of heritage and trust throughout the home, alongside proven category growth that continues to add value to the SDA market. Its future-facing pipeline, spanning breakfast, housewares, coffee, and hot water, delivers a steady stream of opportunities for retailers to engage shoppers with stylish, on-trend products.

For more information, please contact sales@rkwltd.com or call 0333 220 6070

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Editors notes

RKW is the trading division of Sutton Venture Group established in 1989. The family business employs over 500 staff through its offices in the UK, Hong Kong, India and China. The company designs, manufactures and distributes small domestic appliances and housewares for its owned and licensed brands which include BLACK+DECKER, Tower and Swan along with distributing leading brands such as Breville, Lavazza, Smeg and Russell Hobbs.