SECUTIX and Cover Genius Launch New Ticket Protection Partnership
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SECUTIX, a market leader in advanced digital solutions for the event industry, today announced the launch of a new ticket protection partnership with Cover Genius, a leading global insurtech for embedded protection.
SECUTIX customers can now leverage a new ticket protection solution powered by Cover Genius’ award-winning technology. This user-friendly innovation will provide venue and event businesses worldwide with an easy and automated refund process, significantly improving ticket buyers' confidence when booking.
Ticketholders opting for ticket protection will benefit from a clear refund policy, covering them if they unexpectedly can’t make an event, for example, in cases of illness, injury, or other circumstances. The offering is designed to encourage customer loyalty as buyers are more likely to book tickets when flexible protection options are available.
The partnership follows a successful pilot with SECUTIX client, Silverstone, at the British Grand Prix 2024, demonstrating the effectiveness of providing streamlined ticket protection in the booking journey.
Marc Mazzariol, SECUTIX Senior Vice President of Technology, said: “Through our partnership with Cover Genius, we’re expanding our offer beyond ticketing operations. In recent years, the demand for ticket protection has grown, especially post-COVID, as event organisers and venues seek to provide fans with peace of mind. Cover Genius is the ideal partner due to its global compliance, which removes regulatory complexities for our clients, and its commitment to continuous innovation, allowing us to add new features to the platform.”
Kyle Keogh, Chief Business Officer at Cover Genius, added: “Live events are booming and across the ticketing industry we’re seeing demand for protection options that provide customers with the flexibility to purchase tickets early, knowing their investment is safe if they’re unexpectedly unable to attend. We are thrilled to partner with SECUTIX to bring industry-leading protection to their customers. Our global award-winning technology not only ensures ticket buyers can easily access refund options, but also equips event organisers with the tools to handle refunds smoothly and increase customer satisfaction.”
A dedicated support team from both SECUTIX and Cover Genius will continue to drive investment in ticketing protection solutions with potential future enhancements, such as Cancel for Any Reason, already in the pipeline.
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About SECUTIX
SECUTIX is the market leader in advanced digital solutions for the events industry. Offering a seamlessly integrated and open cloud platform, SECUTIX gives organisations complete control and a suite of tools to better understand and digitally engage with audiences, monetise products and services, secure operations and take audience experiences to the next level.
SECUTIX serves a range of organisations on a global scale, including sports clubs, stadiums and arenas, museums, live entertainment organisations, leisure parks and festivals. Its emblematic customers include UEFA, Opéra National de Paris, Centre Pompidou, Paléo Festival, Musée Picasso Paris and many more.
The SECUTIX suite of industry-leading solutions includes S-360, S-Mobile and S-Pay.
About Cover Genius
Cover Genius is the global insurtech for embedded protection. Through XCover, its award-winning global distribution platform, it protects the customers of the world’s largest digital companies with seamless, end-to-end experiences. Licensed or authorized in over 60 countries and all 50 US States, the insurtech enables partners to embed and sell multiple lines of insurance and other types of protection, resulting in an industry-leading post-claims Net Promoter Score (NPS) and more than 30 million happy customers.
For more information, visit covergenius.com.
