Midnight lands major insurance PR win

B2B PR agency Midnight has expanded its client portfolio with a new addition in the insurance space: workplace health benefits provider Health Shield Friendly Society.

The award-winning Brighton-based agency has years of experience in creating impactful PR campaigns for brands in the insurance sector, including media relations, thought leadership, social media and content campaigns.

Alex Hankinson, joint managing director, said: “We love working with ambitious business brands that want to make the world a better place for the people they serve. So, we’re excited to partner with Health Shield, which shares our values and ambitions.

“Health Shield Friendly Society was founded in 1877, way before the NHS was established, and has a long heritage in helping workers stay healthy. The brand is a perfect fit for us with our insurance and workplace sector expertise.”

Following a competitive tender and six-way pitch, Midnight will be supporting Health Shield Friendly Society with a multi-layered PR campaign to position it as one of the UK’s leading employee health benefits providers across intermediary and HR audiences, while communicating its friendly society values, user-friendly functionality and sustainable pricing.

The not-for-profit mutual provides employee health benefits to businesses across the UK, including health cash plans and health screening services, designed for prevention and early intervention to help people live healthy, happy lives.

Martin Dunne, head of marketing at Health Shield Friendly Society, said: “For Health Shield, finding a partner that aligns with our core values and vision is key.

“Midnight's proven PR expertise, combined with their clear understanding of our vision and values, made them stand out during the pitch process. We're excited to start working together and build a strong relationship with the Midnight team.”

For more information, please visit www.midnight.co.uk and www.healthshield.co.uk.

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Editors notes

Established in 1995, the award-winning Midnight Communications is one of the leading independent PR consultancies south of London, based in one of the UK’s most dynamic and pioneering cities - Brighton. Midnight is a B Corp certified business to business PR and content agency that regularly receives accolades for its successful PR and social media campaigns and has won in excess of sixty peer-judged PR awards. Key sector specialisms include: professional services, the built environment, workplace services and communities.