Sustainable, simple, sellable: Seedball’s wildflower range

Retailers are under growing pressure to meet customer demand for sustainable, eco-friendly products, and Seedball provides the perfect opportunity. With 97% of the UK’s wildflower meadows lost since the 1930s, consumers are increasingly looking for simple ways to make a difference, and Seedball’s innovative wildflower products deliver just that.

Designed for both gardening novices and seasoned green-fingered enthusiasts, Seedball makes supporting pollinators and biodiversity as easy as scatter-and-grow – no digging or expertise required. By stocking Seedball, retailers can tap into one of the fastest-growing gardening trends while helping customers play their part in restoring native habitats.

Each seed ball is packed with carefully selected UK-native wildflower seeds, encased in clay and chilli powder to protect against pests and boost germination. Whether scattered in gardens, planters, or window boxes, Seedball empowers everyone to create mini wildlife havens with zero fuss.

Shelf appeal and retail-ready displays

Seedball is as easy to sell as it is to use. Compact tins, recyclable packaging, and vibrant designs provide outstanding shelf appeal, catching the eye of environmentally conscious shoppers and gift buyers alike. Eye-catching POS units and aesthetic display cases make merchandising effortless - they’re easy to store, simple to set up, and perfect for maximising even the smallest retail spaces. Themed collections, such as bee-friendly blends and hedgehog mixes, offer flexible options for seasonal promotions, gifting occasions, and cross-merchandising with home or garden décor.

Seedball’s story and mission

Seedball was founded by conservation scientists Dr Ana and Emily Attlee, whose shared passion for wildlife and habitat restoration inspired them to create a product that makes a meaningful environmental impact accessible to all. Their goal was simple: make it easy for anyone - regardless of gardening experience or available space - to grow native wildflowers and support pollinators. Since its inception, Seedball has become a leader in rewilding innovation, turning an idea born of scientific expertise into a nationwide movement to restore biodiversity, one seedball at a time.

Sustainable and scientifically backed

100% UK-made and developed by conservation scientists, Seedball’s products deliver genuine environmental impact. Retailers can be confident they’re offering a scientifically proven, ethical choice that resonates with today’s sustainability-focused consumer.

By stocking Seedball, retailers can tap into the rewilding movement, meet growing demand for eco-conscious products, and provide customers with an affordable, accessible way to support nature - whether they’re first-time gardeners or wildlife enthusiasts.

To explore Seedball’s full trade range and discover how these pocket-sized wildflower solutions can elevate your retail offering, visit www.seedballtrade.co.uk.

Ends

Editors notes

Seedball was founded by two conservation scientists wanting to boost biodiversity and help wildlife.

Seedball Ltd is an innovative organisation on a mission to help increase the abundance of British wildflowers and the wildlife that depends upon them.

Owned by Project Maya – a non-profit enterprise - Seedball manufactures wildflower seed balls using a unique innovation of wildflower seeds mixed with clay, peat-free compost and chilli powder to naturally protect seeds from predators. Its products are sold in over 500 stores in the UK, including Kew Gardens, The Woodland Trust and Blue Diamond Garden Centres, as well as online retailers such as Crocus and Marie Curie. Each year, Seedball also donates products to hundreds of schools and community groups to help support their nature projects.