Tower launches ‘Energy Savers’ campaign to help UK households with cost of living

Tower announces energy saving campaign and Sust-it partnership to support consumers with increasing energy bills. 

With the increase in energy bills affecting families across the UK, Tower, a leading kitchen appliance company in the UK, has embarked on a mission to help reduce utility bills for its customers and is offering an additional 20% off energy-saving products, such as Tower Air Fryers.

Gas and energy prices soared by a whopping 54% in April 2022 according to UK Parliament, which has landmarked a record increase, and these prices will likely rise again in October by another 80%.

Tower has formed a relationship with the energy experts at Sust-it, supporting its mission to educate consumers on running costs and energy usage associated with electrical products. Sust-it’s online database provides easily accessible information for Tower appliances such as cost of electricity per five minutes and yearly costs that are based on a standard UK tariff, allowing consumers to make informed choices. 

Tower is determined to show the energy efficiency which can be achieved when using their home and kitchen appliances. The goal is to save time, energy and ultimately money with more efficient technology or helpful cooking tactics. The campaign will start with the impressive collection of Air Fryers they offer.

Switching to Air Fryer cooking from a conventional oven can save customers up to 50% on their energy bills, with ovens costing around £285* a year, a staggering amount when only using it for an hour a day. Tower’s impressive 1500W 1.3L Manual Air Fryer not only cooks food with 99% less fat but can reduce energy consumption, saving the user around £145* a year!

In addition to this, the top model 10-in-1 Air Fryer Oven saves up to 33% on energy in comparison to a standard oven, offering an endless array of cooking styles for families to enjoy and saving them, on average, £95* per year.

Furthermore, the Air Fryer products will save time in the kitchen, cooking food 30% faster than a normal oven and the compact size with smaller power wattage in comparison saves on gas and electricity. Conventional ovens tend to need 5 minutes to heat up before cooking any food, whereas Air Fryers eliminate this demand and save on unnecessary energy use.

-       It only takes 18 minutes to cook perfectly crisp and golden French fries in an Air Fryer. A conventional oven takes an additional 2 minutes!

-       Achieving delicious homemade pizzas in an air fryer takes a minimal 10 minutes, whereas in an oven takes up to 15 minutes.

-       Tender and juicy steaks take an extensive 12 minutes to cook in an oven, whereas 5 minutes in an Air Fryer with the same great taste and 99% less fat.

-       Waiting up to 60 minutes for thoroughly cooked chicken will be a thing of the past, Tower Air Fryer’s only take 40 minutes to cook succulent chicken.

Rob Sutton, Managing Director and owner of the Tower Housewares brand, “As a business, we recognise that Tower customers will be hit with increased gas and electricity prices. The Tower energy-saving campaign is designed to help alert Tower consumers to the amount of energy saving that can be achieved through the use of Tower products.”

Boasting over 100 years of product innovation and design excellence, there is no doubt the Tower is a trustworthy brand with its many years of experience in the appliance market, developing products that are bursting with functionality and style, all while at an outstanding value for money.

Check out the Tower Energy Saving information page by visiting https://www.towerhousewares.co.uk/save-energy-with-tower and use the code ENERGY to save a huge 20% off air fryers.

*Financial saving is based on the April 40% energy price increase.

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Editors notes

Iconic and British, that’s Tower. We are proud to have over 100 years of experience in manufacturing and design excellence, providing homes with everyday kitchen essentials.