Mitchell & Brown joins Euronics Showcase!

Mitchell & Brown is set to further strengthen its ties with the UK’s independent retailers by exhibiting at the popular Euronics Showcase event for the first time.

This exclusive Euronics members event has become the UK’s largest trade-only expo for the electrical retail sector and is run by the buying group to drive business through its members for the year ahead. Held at the prestigious NEC in Birmingham on the 24th and 25th April, the event showcases the latest electrical products for the home from the biggest brands in the business.

With a growing list of Euronics member stores becoming Mitchell & Brown TV retailers, the brand has taken to the show floor for the first time with sales agency partner Big Red Sales.

Revealing some of its new TV models for 2022 and plans for the peak season ahead, there will also be a raft of show-only offers, including up to 15% discount on models for display with Mitchell & Brown’s “one for show, one to go” Stocking Plan.

Euronics members attending the show can meet company directors Dan Brown and Rob Greenlees, and discuss the benefits of retailing Mitchell & Brown TVs. These include a class-leading 7-year warranty, strong margins, exclusive independent retail channel and cutting-edge technology from tech-partner, Vestel.

With Mitchell & Brown’s latest Smart TVs switching to the Android TV platform, the brand is now competing head-to-head with the ‘big 4’ TV players across technology, performance, ease of use and sleek industrial design with near borderless screens. The company also offers a strong range of smaller screens and TV/DVD player combi models, ideal for secondary rooms in the home.

Mitchell & Brown Director of Operations, Dan Brown, commented “Exhibiting at the Euronics Showcase for the first time is a huge step for the Mitchell & Brown brand as we join some of the industry’s biggest players at the UK’s biggest electrical retail trade event. We are looking forward to meeting our existing customers, showcasing some of our new 2022 range and meeting new Euronics members interested in our exclusive independents-only brand."

The Euronics Showcase is exclusive to Euronics member retailers and will be held at the NEC, Birmingham on the 24th and 25th of April 2022. Mitchell & Brown will be joining the Big Red Sales team on Stand 300.

Book a meeting with Mitchell & Brown at the Showcase contact sales@mitchellandbrown.co.uk or contact your local Big Red Sales agent.

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Editors notes

Founded in 1996 by Jim Brown and his sons Matthew and Daniel, the TVD Group started from humble beginnings in a shop in Leigh and has now become a leading UK provider in audio visual solutions. Putting the customer at the heart of everything it does and offering unrivalled service and quality products has acted as a catalyst for growth, which has seen the group go from strength to strength.

In 2016, to celebrate the brand's 20th anniversary and pay tribute to their late father, the two brothers decided to develop their very own exclusive TV brand, names 'Mitchell & Brown' using their father's surname and Jim's mother's maiden name.

Built by Europe’s largest TV manufacturer, who design and manufacture TV’s for almost every major brand around the world, each television undergoes rigorous control processes and testing.

Mitchell & Brown TV sets come in various sizes, including LED TVs from 20” to 75” with build in features such as Freeview Play, Smart TV apps, 4K UHD, WIFI, Hotel Mode and DVD Combi.

The Mitchell & Brown TV range comes with an industry-leading 7-year warranty, so its products have a reputation for client satisfaction and reliability.