Introducing Tavo: Pet Protection Reimagined

Tavo is entering the pet travel market with the first premium pet protection system. Side impact and crash-test-certified to the latest United Nations ECE child restraint standard, the Tavo Maeve™ Pet Protection System includes a luxury carrier that is secured into the car by a simple five second True Lock™ isofix installation system. This not only reduces movement and prevents rotation, but also protects other passengers in the event of a crash.

Developed by Nuna, a world leader in premium baby gear, and drawing upon decades of engineering and safety expertise, the Tavo Maeve raises the bar in luxury and safety, has been tested to human standards and, as testament to its design quality, has recently been awarded an international Red Dot Design award.

Expert veterinary surgeon and author, Dr Scott Miller BVSc, who is well known for his TV appearances on BBC Breakfast and ITV’s This Morning, explains why he is backing Tavo:

“As a vet I see a lot more injuries than you would imagine which are caused by pets not being securely fastened in cars. Whiplash injuries, torn nails or even fractures can occur when your pet is flung around the car in an accident. The Tavo Maeve system allows your pet to be in total safety and comfort. It also comes with optional wheels, allowing for ease of use for those vet visits or for the older pets who may be suffering with mobility issues.

“Tavo Maeve is an essential piece of kit for any pet owner who wants total peace of mind when travelling with their pet in the car. It’s great quality, easy to install, has some great features like bedding inserts for added comfort, and a built-in lead for security. Plus, your furry friend will be happy and comfortable travelling in style, as it’s a great looking and well-designed piece of kit. It’s a great investment for your fur baby’s safety, and the perfect choice for any travelling pooch and discerning dog parent.”

With many drivers unaware that they are liable if they fail to suitably restrain an animal in a vehicle, the Tavo Maeve gives pet owners the added reassurance that they are complying with the Highway Code and are not at risk of receiving penalty points, incurring a fine, or in the event of a crash, invalidating their license.

Becky Guy, Road Safety Manager, England, The Royal Society for the Prevention of Accidents (RoSPA), explains:

“Each year, many of us travel with our pets, be that a trip to the park, the vet or on a daytrip or holiday. However, many of these pets are unrestrained.

“The importance of restraining pets in vehicles is key in reducing the risk of injury or death not only to the pet but to other occupants in the vehicle in the event of a collision. At 30mph, an unrestrained pet could be thrown forward with a force of 30 to 60 times their own body weight.

“Ensuring pets are safely secured in vehicles not only protects them and passengers, but also reduces the chances of the pet distracting the driver. Driver distraction is a contributory factor in many collisions on our roads. If animals are secured properly, the chances of serious injury are reduced, so we welcome all innovation in this area to keep more pets and their owners safe when travelling in cars.”

Featuring premium materials and timeless aesthetics, the Tavo Maeve 3-in-1 Pet Protection system includes a luxury carrier, vehicle base and an optional Roscoe™ stroller frame for additional travel needs outside of the vehicle.

The Tavo Maeve Pet Protection System is available at Halfords across the UK both in-store and online. David Howells, Buyer at Halfords, comments: “As the UK’s leading vehicle safety specialists, it’s great to be the first retailer in the UK to stock Tavo. The addition of pet travel solutions to our extensive range of products is exciting. We’d like to invite pet owners to their local Halfords store to see how the product works and to be shown how to install the vehicle base into their car.”

Helen Johnson, Marketing Director at Tavo, adds: “Protection is what makes the Tavo Maeve such a much-needed product for pet owners. Not only does it protect your pet, it protects others traveling with you, it reduces distractions, keeps your car clean and fur-free, and offers a comforting cocoon for every journey.”

Austin Hodges, Global Chief Marketing Officer at Nuna Baby and Tavo, explains: “We believe pets are family members. Nuna has dedicated years to pioneering innovation in child safety and now we’re excited to extend that commitment to our four-legged companions with Tavo. Our goal for providing the best in safety and comfort knows no bounds, whether it’s for your little one or your pets.”

The Tavo Maeve with base starts at £500 and is available in five luxe colourways, including Onyx, Fawn, Merle, Sable and Brindle. There are also coordinating options for the Roscoe stroller, which is accented with vegan leather details in black, cognac, and chocolate.

Whether your pet is furry, scaly, old, new, or somewhere in between, Tavo offers ultimate driver peace of mind, while the pet enjoys comfort and protection, safely restrained inside the carrier. Tavo promises a commitment to timeless style, purposeful product innovation and an unwavering dedication to safety, for all pet owners to be confident in travelling with their cherished companion.

For more information, visit Halfords online and instore.

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Editors notes

Key features of the Tavo Maeve™ 3-in-1 Travel System (Carrier + Base + Stroller)

Maeve Pet Protection System S Flex Handle

Carries pets up to 9 kg / 20 lbs (e.g. a Cavalier King Charles Spaniel)

3-in-1 System: £775

Carrier + Base: £500

Maeve Pet Protection System M Rigid Handle

Carries pets up to 13.6 kg / 30 lbs (e.g. a Female Cocker Spaniel)

3-in1 System: £875

Carrier + Base: £600

Maeve Base - Compatible with all sizes of Maeve carrier

Price: £175

Roscoe Stroller - Compatible with all sizes of Maeve carrier

Price: £275

ABOUT TAVO

Tavo is a revolutionary pet protection brand from the makers of Nuna Baby, created to redefine pet travel with a perfect blend of safety, style and innovation. With premium materials, timeless aesthetics, and rigorous safety testing, Tavo provides pets and their people with perfect travel experiences. Whether you're on a daily outing or an extended journey, Tavo ensures your pet travels safely anywhere. To learn more about Tavo, visit https://tavopets.com/uk/

ABOUT NUNA

Nuna, the global brand with Dutch roots, has been focusing on creating smart, helpful and bold baby gear since 2007. First-hand experiences in parenthood show that practicality and beauty is the perfect balance when it comes to Nuna's clever solutions that span across car seat, stroller, and in-home categories. Inspired by the clean lines and ingenuity of Dutch design, the collection is as easy, safe, and as flexible as new parents need it to be. With thoughtful design put into every detail, Nuna designs around your life. Find out more at https://nunababy.eu/uk