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If your idea of a perfect night in involves the sofa, a sweet snack and maximum chill, Kallø has built something just for you. The brand is taking over a corner of Battersea Power Station on Saturday 26th September with The Kallø Snack Lounge – a one-day-only pop-up that turns the classic ‘sofa rummage’ into an actual game, complete with hidden prizes and free snacks.
The cosy concept is built around Kallø’s new Popped Corn Cakes, which have recently landed in Waitrose, Ocado and Tesco – with core flavours Cinnamon, Buttery Toffee, Sweet & Salty and Caramel, and indulgent flavours, Dark Chocolate with Sea Salt and Dark Chocolate with Salted Caramel. The new range marries indulgent sweet flavours with high fibre and only natural, clean-label ingredients Kallø is known for – essentially, it’s the ultimate snack companion for a night in on the sofa.
While people wait to enter the lounge, brand ambassadors in striped pyjamas will hand out a flavour profile quiz to work out their Kallø flavour match – and provide a sticker to prove it. Then they will step through a bright pink door numbered 36, a cheeky nod to how low-calorie the snacks are.
Once inside the lounge, it’s time to dig down the back of an oversized sofa for hidden objects, each one linked to a prize such as scrunchies, eye masks and branded tote bags. Plus, everyone receives a free full-size pack of Popped Corn Cakes, matched to their flavour sticker.
Visitors can expect to find some seriously photogenic sets throughout, that are perfectly designed for and encouraged to be shared on social media.
Amber Briscoe, Social Media and Activation Executive at Kallø, says:
“We are so excited to see the Kallø ‘Pop Up' Lounge come to life at Battersea Power Station. We set out to create an activation that perfectly captures the feel-good, cosy night in vibes that perfectly align with our new Kallø Popped Corn Cakes. The activation is designed to immerse attendees into the Popped Corn Cake world and introduce them to the deliciously moreish flavours, whilst engaging them in fun games, with plenty of prizes and Insta-worthy photo moments.”
Kallø’s usherette-style sampling team will also be roaming Battersea Power Station on the day, handing out free samples to passing shoppers.
Key information:
• Where: Battersea Power Station, Ground Floor 5
• When: Saturday 26th September 2026
• Cost: Free to enter
Ends
About Kallø
At Kallø we do things the Naturally Different way. We only use carefully selected, natural ingredients to create extraordinary things. We ‘Say Kallø’ to new ways of eating, and uncovering culinary creativity. Taking pride in never using artificial preservatives, colourings or flavourings, we never sacrifice on flavour. Our organic stocks and diversified snacking portfolio are not only brimming with delicious, natural ingredients, but made in a responsible way. We are flying the flag for change, as a B Corp certified brand, and are always learning and looking for new ways to give back.
Part of the Ecotone UK family, the brand continues to innovate in plant-based products that support wildlife biodiversity and are better for health. Facebook and Instagram.