Seedball set to return to Spring Fair 2025

Following the success of last year, the original seed ball company, Seedball, has announced it will be exhibiting again at this year's Spring Fair. The event, which takes place from the 2nd to the 5th of February at the NEC in Birmingham, offers retailers the opportunity to explore Seedball’s unique and sustainable product range, and to find out more about the brand directly from the experts behind it.

Visitors to Spring Fair can find Seedball at stand 4D64. Here they will be able to experience the aesthetically branded products, which not only look great, but also play a vital role in supporting biodiversity once scattered outdoors. Additionally, potential buyers will get the opportunity to spend time with the founders and learn more about Seedball’s sustainable ethos. Seedball will also unveil its extension to the Make Your Own range. This collection offers retailers another eye-catching, and sustainable product to offer to its customers, while giving them the chance to create their own seed balls to scatter in the garden for wildlife to enjoy.

On display will also be the bespoke ranges introduced last year, including the notable collaboration collections with the Royal Entomological Society and The Wildlife Trusts. These ranges were designed to support the important work of both charities, with each receiving a donation from Seedball per product sold. Also showcased at Spring Fair will be the Set of 5 Herb Tubes, a firm favourite with both retailers and consumers. This award-winning product earned the prestigious ‘New Product Award’ at last year’s GLEE and is shortlisted for the 2025 ‘Gift of The Year’ award, with results to be announced later this year.

Dr Emily Attlee, conservation scientist and co-founder of Seedball said “Spring Fair is always an exciting and rewarding event for us. Not only do we get to speak to potential new stockists, but it allows us to present our wonderful products and explain to visitors why we’re so passionate about these small but ever so mighty seed balls. We’re also going to enter the ‘Best New Product’ and ‘Most Sustainable Brand’ award at the event, so fingers crossed for another successful run!”

Spring Fair will run from the 2nd to the 5th of February, here buyers and suppliers can browse and explore the latest offerings in the home, gift and fashion sectors.

For more information on being a stockist of Seedball products, visit https://www.seedballtrade.co.uk/

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Editors notes

Seedball was founded by two conservation scientists wanting to boost biodiversity and help wildlife.

Seedball Ltd is an innovative organisation on a mission to help increase the abundance of British wildflowers and the wildlife that depends upon them.

Owned by Project Maya – a non-profit enterprise - Seedball manufactures wildflower seed balls using a unique innovation of wildflower seeds mixed with clay, peat-free compost and chilli powder to naturally protect seeds from predators. Its products are sold in over 500 stores in the UK, including Kew Gardens, The Woodland Trust and Blue Diamond Garden Centres, as well as online retailers such as Crocus and Marie Curie. Each year, Seedball also donates products to hundreds of schools and community groups to help support their nature projects.