Shropshire’s own David Austin Roses to announce its most prestigious rose launch to date at RHS Chelsea Flower Show 2025

Shropshire-based, 28-time RHS Gold Medal winner, David Austin Roses, is thrilled to announce its highly anticipated return to the RHS Chelsea Flower Show 2025, where it will unveil its most prestigious rose launch to date. This exclusive reveal promises to be an unmissable moment in the world of horticulture, with all details set to be revealed at the show on Press Day, Monday 19th May. 

Renowned for crafting some of the most exquisite and beloved English roses, the Shropshire-rooted rose breeder has a long-standing legacy of innovation and beauty. Every year, the company continues to captivate gardeners and rose enthusiasts with standout new varieties that combine remarkable fragrance, charm and performance. This year’s launch is set to be the most exceptional yet, marking a significant milestone in the company’s history. 

The new rose has been 12 years in the making, undergoing an exceptionally thorough breeding process at the David Austin Roses nursery in Albrighton. Each year, over 40,000 seedlings are carefully nurtured, evaluated and gradually whittled down to just one final rose that meets the highest standards of beauty, fragrance and resilience. This meticulous process is led by head breeding manager, Carl Bennett, whose expertise and dedication ensure that only the best varieties make it through to introduction. 

David Austin Roses has an outstanding track record at RHS Chelsea Flower Show, having been awarded an impressive 28 gold medals for its exquisite rose displays. The company has been an integral part of the show for decades, consistently drawing visitors to its remarkable displays of beautiful blooms. The 2025 exhibit will be no different, promising a memorable showcase of the company’s signature charm and craftsmanship, with the grand unveiling of a new rose that will inspire and embody the very essence of English rose excellence. 

“The RHS Chelsea Flower Show has always been the pinnacle event for showcasing our latest rose introductions, and 2025 will be no exception,” said David J. C. Austin, Chairman at David Austin Roses. “This particular launch is one of the most significant in our history, and we cannot wait to share it with the world.” 

The RHS Chelsea Flower Show 2025 will take place from 20th to 24th May 2025 on the grounds of the Royal Hospital Chelsea, London. Journalists and industry professionals are invited to attend the exclusive Press Day reveal on Monday 19th May, where all will be unveiled. Full details of the new rose, including its name and inspiration, will be shared in an official announcement on the day. 

Following its grand reveal, the new rose will be available to purchase locally from the David Austin Plant Centre in Albrighton, allowing Shropshire gardeners to be among the first to take home this special variety. 

For more information about David Austin Roses and its range of roses, visit www.davidaustinroses.co.uk.  

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Editors notes

For over 60 years, David Austin Roses has been growing roses on its family farm in Shropshire, lovingly nurturing them by hand until they are ready to be passed onto customers, to be enjoyed in their own gardens.