Hard Rock Cafe® London and Hard Rock Cafe® Piccadilly Circus Introduce Locally Created British Banger Burger and Goat's Cheese and Onion Burger in Company’s World Burger Tour Competition

New item developed by local team member available for limited time only in London, vying for a permanent place on Hard Rock Cafe’s global menu 

London April 22, 2024 – Starting today, Hard Rock Cafe® London and Hard Rock Cafe® Piccadilly Circus has thrown its locally developed British Banger Burger and the Goat’s Cheese & Onion Burger into the ring for the return of the Hard Rock World Burger Tour competition, where Cafes around the world compete to have their special new burgers added to the menu.

The delicious British Banger Burger by Hard Rock Cafe London features two smashed & stacked beef burgers with Emmental cheese, smoky chimichurri, sweet and sour red onions, banger bacon, shredded lettuce, beef tomato, coriander lime creme and frizzled onions and is available for a limited time only at the Old Park Lane location. Hard Rock Cafe Piccadilly Circus’ Goat’s Cheese & Onion Burger features two smashed & stacked burgers with goat’s cheese and caramelised onions, rocket and mayo and is available for a limited time only at the Piccadilly Circus location. Based on their popularity with guests, the burgers have the chance to make it to stardom with a permanent place on the global Hard Rock Cafe burger menu.

Back by popular demand, the Hard Rock Cafe World Burger Tour encourages local Cafe team members to show off their creativity and culinary skills by submitting unique burger recipes that elevate the classic, fan-favourite meal. The Goat’s Cheese and Onion Burger is the brainchild of Luiz Perez, Executive Chef at Hard Rock Cafe Piccadilly Circus and the British Banger Burger was designed by Hard Rock Cafe London’s very own Artur Pawlikowski, Kitchen Manager of the Cafe – both burgers are inspired by the lively city of London.

“As a global brand, we draw inspiration from the communities, music, entertainment, fans and travellers we serve to create truly memorable experiences at each of our locations, from our curated memorabilia collection to our Cafe menus,” said Elena Alvarez, Senior Vice President of Marketing and Partnerships at Seminole Gaming and Hard Rock International. "By providing our incredible local team members the platform to share their tastes and creativity in the kitchen, we’re bringing delicious one-of-a-kind burgers from around the world to Hard Rock and burger fans alike so they can help us pick our World Burger Tour champion.” 

“We’re so excited to offer the British Banger Burger and the Goat’s Cheese & Onion Burger to our London guests as we pay homage to the multi-cultural tastes of the city and work to bring home a win in our World Burger Tour competition,” said James Russell-Jones, General Manager of Hard Rock Cafe® London. “We invite in all locals and visitors alike to enjoy this new burger and support our team as we vie for our rightful place on the Hard Rock Cafe menu.”

Community members who want to show their support for their local Hard Rock Cafe can visit https://cafe.hardrock.com/london/ or https://cafe.hardrock.com/piccadilly-circus/. Participating Hard Rock Cafes will host community events and activations to taste test their winning burger, meet the culinary talent, and more. Upcoming local events include a World Burger Tour tasting in London at Hard Rock Cafe’s Back Room Bar where guests can enjoy live music and cocktails while getting to try both burgers for themselves.

The Limited Edition Burgers will be available at the London Cafes until 13th June 2024.

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Editors notes

The Original Cafe:

HARD ROCK CAFE LONDON EST. JUNE 14, 1971 Discover the place known for its authentic dining and world class entertainment when you visit the original cafe. Standing proudly on London’s Old Park Lane since 1971, Hard Rock Cafe London is the founding cafe that started the legend that is Hard Rock. Ready to cater for groups and families of all sizes, expect excellence in everything we serve. Walk in and be wowed by walls adorned with authentic, one-of-a-kind memorabilia from decades of rock history, including Hard Rock’s very first piece of memorabilia – the iconic red guitar given to Hard Rock Cafe London by Eric Clapton.

Hard Rock Cafe Piccadilly Circus, Est. 2019

Combining the eclectic vibe of Piccadilly Circus with the rock and roll lifestyle of the Hard Rock Cafe Brand, Hard Rock Cafe Piccadilly Circus, as Hard Rock’s Flagship Property, pays tribute to the building’s prestigious heritage and unbeatable West End location. Step in and be captivated by walls adorned with authentic, one-of-a-kind memorabilia from decades of music history, featuring items from British music legends and international starts alike. Hard Rock Cafe Piccadilly Circus is also home to the world’s largest Rock Shop!

About Hard Rock®:

Hard Rock International (HRI) is one of the most globally recognized companies with venues in over 70 countries spanning 309 locations that include owned/licensed or managed Hotels, Casinos, Rock Shops®, Live Performance Venues, and Cafes. HRI also launched a joint venture named Hard Rock Digital in 2020, an online sportsbook, retail sportsbook, and internet gaming platform. Beginning with an Eric Clapton guitar, Hard Rock owns the world's largest and most valuable collection of authentic music memorabilia at more than 88,000 pieces, which are displayed at its locations around the globe. In 2023, Hard Rock Hotels was honored by J.D. Power's North America Hotel Guest Satisfaction Index Study as the number one Upper Upscale Hotels brand in Outstanding Guest Satisfaction for the fourth time over the last five years. Hard Rock was also honored by Forbes among the World's Best Employers, as well as Best Employers for Women, Diversity and New Grads, Best Brands for Social Impact, Customer Service All-Star and a Top Large Employer in the Travel & Leisure, Gaming, and Entertainment Industry. HRI became the first privately-owned gaming company designated a U.S. Best Managed Company by Deloitte Private and The Wall Street Journal in 2021, and has since been honored threefold. In the 2022 Global Gaming Awards, Hard Rock was named Land-Based Operator of the Year for the second time in four years. Hard Rock International currently holds investment grades from primary investment rating agencies: S&P Global Ratings (BBB) and Fitch Ratings (BBB). For more information on Hard Rock International, visit www.hardrock.com or shop.hardrock.com.