The Guardian agrees deal with Illuma
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World-first partnership announced; Illuma to categorise Guardian pages for contextual advertising while protecting publisher’s intellectual property rights.
Full announcement at this link: https://www.theguardian.com/help/insideguardian/2023/apr/20/guardian-agrees-deal-with-illuma-to-categorise-article-pages-and-protect-intellectual-property
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Editors notes
Illuma is a British company pioneering the use of contextual-AI in creating solutions for enterprise. Its real-time scaling technology is used by brands and agencies to boost the results of digital ad campaigns. Meanwhile, broadcasters, publishers and online platforms use illuma to organise, classify and categorise their inventory for commercial activation.
Illuma is committed to sustaining the open web ecosystem through equitable collaborations between ad tech providers and media owners. The company is proudly building industry-first agreements that recognise media owners’ or sell-side intellectual property rights, and in turn, deliver better outcomes for brands and audiences.
Illuma was founded in 2014 by publishing experts and computer scientists from Imperial College, UCL and Cambridge University. The company is based in London with additional offices in New York.
